The 1-Page Marketing Plan

Get New Customers, Make More Money, And Stand Out From The Crowd

This week’s book review is The 1-Page Marketing Plan by Allan Dib.

Dib does an amazing job of describing the marketing process in an easy to understand and powerful format. I am a huge fan of simplifying complex topics and Dib does this for marketing. He clearly defines his 1-Page Marketing plan in a way that allows the reader to complete their own business marketing plan while they are reading through the book.

My takeaway from this book are the nine components of a marketing plan organized into three stages listed below and shown in the graphic below:

  • Prospect
    1. My Target Market
    2. My Message to My Target Market
    3. The Media I Will Use to Reach My Target Market
  • Lead
    1. My Lead Capture System
    2. My Lead Nurturing System
    3. My Sales Conversion Strategy
  • Customer
    1. How I Deliver a World Class Experience
    2. How I Increase Customer Lifetime Value
    3. How I Orchestrate and Stimulate Referrals

Note that Dib provides a number of tools that you can download including his 1-page marketing plan by clicking here.


Note that I have previously reviewed the following books in 2018:

  1. Tim O’Reilly’s Whats the Future and Why Its Up to Us
  2. Steven Pressfield’s The War of Art
  3. Timothy Ferriss’ Tribe of Mentors
  4. Richard P. Feynman’s Surely You’re Joking Mr. Feynman!
  5. Bernadette Jiwa’s Hunch
  6. Scott Galloway’s The Four
  7. William Mougayar’s The Business Blockchain
  8. Fredrik Haren’s The Idea Book
  9. David Burkus’ Friend of a Friend
  10. Stay on Top of Your Work podcast episode #15
  11. Blue Ocean Shift by W. Chan Kim and Renee Mauborgne
  12. Ideas and Stuff Podcast episode #50
  13. Tom Peter’s The Excellence Dividend
  14. Travis Christofferson’s Tripping Over the Truth
  15. Michael Zipursky’s The Elite Consulting Mind
  16. Mike Michalowicz’s Profit First
  17. Vanessa Van Edwards’ Captivate
  18. Seth Godin’s Linchpin
  19. Pat Flynn’s Will it Fly?
  20. Andrew McAfee’s and Erik Brynjolfsson’s  The Second Machine Age



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