The Book


Transform Your Business

I’m David Taylor founder of Thinking Business and your Virtual Business Executive. Download my free eBook and discover the 12 Steps to Business Transformation!


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I Am a Virtual Business Executive


I help business owners and business leaders communicate vision, implement strategy, remove process inefficiencies, eliminate debt, improve profitability, cash flow and return on investment. This requires your business to take a detailed look at seven critical business components.


1. Vision

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A powerful picture of the future which creates an ideal and unique image of what the organization will become or achieve. It provides the reason for the organization’s existence. It defines the organization’s WHY and is the organization’s “North Star.”

2. Mission

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The mission defines exactly where you are going and what you are doing right now to attain the vision.  Essentially, a mission details WHAT the organization does every day to work towards achieving the Vision.


3. Values

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Describes the behaviors that will get you from where you are now to achieving your mission and ultimately attaining the vision.  These driving behaviors govern HOW the organization drives toward successful Outcomes and they are the foundation of any organization.

4. Operations Engine

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This is the means by which the organization’s people, processes and tools are combined in a unique fashion to allow the business to produce its products and services. This is HOW the business produces Outcomes.

5. Goals

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Goals are well-defined targets that are critical to achieving the mission and ultimately the vision of the organization. Goals define WHAT the organization is going to do. They must be defined in a SMART format; Specific, Measureable, Achievable, Relevant and Time-Bound.

6. Objectives

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These are sub-goals that are needed to complete the larger goal. They define WHAT needs to be done to achieve the larger Goal.

7. Outcomes

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Outcomes are the results produced by the Operations Engine. If everything goes as planned, the Outcome of the Goal is the realization of the Goal as it is defined.


Understanding and defining these seven components takes a lot of time, focus and expertise. It is easy to become overwhelmed and discouraged by a business that should be doing well but just isn’t firing on all cylinders! I have developed a twelve step system complete with tools and templates that takes the complexity and mystery out of this process and will get your business engine purring smoothly!


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What You Can Expect By Implementing the System


  • Increased engagement of employees as they gain understanding of the Vision, Mission and Values and buy into the reason WHY the business is doing what it is doing

  • Identification and elimination of inefficiencies, unnecessary costs and other waste in all areas of your business

  • Identification and implementation of improvement opportunities in all areas of your business

  • Instilled culture of continuous improvement

  • Reduced time to market for new services or products because of your efficient processes

  • A culture of goal setting and achievement

  • Increased awareness of business health as everyone becomes aware of key business metrics and strives to improve them

  • Increased business acumen throughout all levels of the business

  • Identification of business opportunities in the marketplace that have not yet been pursued

  • A culture that embraces change and is well prepared to meet the demands of a quickly changing marketplace

  • A business that builds a proactive, dynamic and powerful strategy that sets the market pace rather than reacting to market changes dictated by others


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 What Others Are Saying


wayneking Dave’s blog and books provide a logical way for business executives to review and make the smart changes for continued growth. 

Wayne King P.Eng. – President & CEO, King Engineering


brian-vogelaarIn challenging economic times, when businesses need to be “firing on all cylinders” (more than ever), Dave has defined the essentials that will equip business leaders to succeed.  From a fellow businessman, thank you.

Brian Vogelaar – Insight Automation Inc.


dr-randy-johnsonLike putting one foot in front of the other, Dave lays out all the elements of what an individual or business needs to start right and to stay focused and true.  If you follow these steps I believe you will get to where you want to go.  I have applied these principles for myself.

Dr. Randy Johnson


Lucy Photo2If you own a business, want to own a business or want to make a difference in the business you’re in, 12 Steps to Business Transformation is a must read!  The information is on track, concise and will transform the way you approach, implement and run your business! 

Lucy Mrakawa – Managing Partner, Co-Founder, EvolveWell Integrative Medical Centre


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All You Need Is A Virtual Business Executive


I have spent much of my career in business management and business executive positions. Through these experiences, I have gained a wealth of experience, processes and tools that are invaluable when applied correctly to any business.

If you want to tap into my years of business experience and get your business firing on all cylinders, take the first step and sign up for my weekly email newsletter. When you do, I will give you access to my free eBook “12 Steps to Business Transformation” and access to some very valuable business tools!


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