How To Create A Powerful Newsletter And Why You Should Care

If your business does not issue a monthly newsletter, you are missing out on one of the easiest and most powerful ways to communicate to your employees!

A properly written newsletter can deliver timely and valuable information to employees in a consistent way that is hard to match with other types of media.

I have seen many examples of company newsletters over the years, from large oil companies to small engineering firms . . . from simple one pagers to monstrous 20+ pagers!

My favorite newsletter was one I received at a small employee owned organization. Although this one was not monthly, it did provide a great update on the company health, the money we were making, and where the business leaders thought we were headed.

What does a great newsletter look like and what are the benefits?

The Idea Book

My book review this week is The Idea Book by Fredrik Haren.

Haren has written this book in a format designed to generate ideas. There 60 creativity inspiring sections followed by an activity designed to tap into your creativity. The book has an additional 150 blank pages dispersed strategically throughout the book to be used to record your creative ideas. I have used this book for personal inspiration. I have also used some of the exercises in a team format to get brainstorming sessions kicked off and to get teams thinking outside of their proverbial boxes.

My takeaway from this book is that every person and every team needs some creative thinking exercises from time to time to restart and renew their creative thinking mechanisms. Taking the thinking exercises from this book are a great way to do this!

 

Note that I have previously reviewed the following books in 2018:

  1. Tim O’Reilly’s Whats the Future and Why Its Up to Us
  2. Steven Pressfield’s The War of Art
  3. Timothy Ferriss’ Tribe of Mentors
  4. Richard P. Feynman’s Surely You’re Joking Mr. Feynman!
  5. Bernadette Jiwa’s Hunch
  6. Scott Galloway’s The Four
  7. William Mougayar’s The Business Blockchain

 


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Is Your Business More Like a Lamborghini or a Lada?

A Lada may get you from point A to point B (if you are lucky), but a Lamborghini is a highly tuned engineering marvel! Not only will it get you from point A to point B, it will do it quickly, efficiently, and in style! It is a thing of beauty!

Just like a Lamborghini, a finely tuned, high performance business is a beautiful thing!

Understanding what to monitor in your business to ensure that it is finely tuned and highly performing is not an easy task. As you can imagine, there are as many opinions on the definition of high performance as there are businesses. And for good reason.

The Most Hated Business Tool Ever!

The Dreaded Performance Assessment

The original intent of a performance assessment was sincere, inspiring, and productive. Unfortunately, over the years, the performance assessment has singlehandedly become one of the most hated tools ever created! It is discouraging if not damaging for employees and is the bane of existence for most people managers.

As leaders, we must strive to implement tools and processes into our businesses that boost personal development, productivity, and profitability rather than the opposite!

My Experience

I have seen many different versions of performance assessments over the years. Some were effective, some were not, and some were simply demoralizing!  I have seen some years where:

The Business Blockchain

Promise, Practice, and Application of the Next Internet Technology

This week’s book review is The Business Blockchain by William Mougayar.

Although this is not an easy read, Mougayar does an excellent job of explaining the blockchain and how it is positioned to fundamentally change the way we do business. These fundamental business changes will radically impact society. The blockchain is positioned to transform any transaction or interaction requiring any level of trust. This includes; financial transactions, contract verifications, private records storage and sharing, contractual work completed, identity verification, title ownership, etc..

My takeaway from this book is that the impact Blockchain will have on our world is unknown at this point. Trying to understand the impact it will have is like someone in 1990 trying to predict the impact that the Internet would make and how things would look in 2010.

My best guess is that the Blockchain technology will evolve (like the Internet and world wide web did) and it will look quite different in 10 years from what it looks now. However, business leaders must stay abreast of the technology changes and ensure that we are leveraging them so we are riding the technology wave and not crushed by it!