The 1-Page Marketing Plan

Get New Customers, Make More Money, And Stand Out From The Crowd

This week’s book review is The 1-Page Marketing Plan by Allan Dib.

Dib does an amazing job of describing the marketing process in an easy to understand and powerful format. I am a huge fan of simplifying complex topics and Dib does this for marketing. He clearly defines his 1-Page Marketing plan in a way that allows the reader to complete their own business marketing plan while they are reading through the book.

My takeaway from this book are the nine components of a marketing plan organized into three stages listed below and shown in the graphic below:

How to Align Your Organization Around Your Top 3 Priorities

Most people in today’s business world would agree that Ram Charan is an icon. He has written a number of best-selling business books, runs a consulting company out of Dallas, and has consulted with many of the largest companies globally.

So, when Charan describes tools that he uses to get organizational alignment, we should all take note and see if these tools can benefit us and our businesses.

In his book, The Attacker’s Advantage, he describes a tool that he uses to get business leaders to align around and focus on the most important strategic activities for their organizations.

I think we can all relate to the scenario where we assume our organizations have alignment around the same core objectives only to find out that people are focusing on very different and sometimes conflicting priorities.

I have seen this misalignment over the years both in organizations and within project teams. In fact, I remember a few painful project incidents where engineering disciplines had differing priorities that caused some significant project delays and cost overruns. These were totally avoidable if we were following Charan’s advice.

And, this is where the “Top 3 Priorities” tool comes in.

What Are Your Top 3 Priorities

How to Leverage Artificial Intelligence in Your Business

By now, most of us have heard about Artificial Intelligence (AI). Once the exclusive domain of science fiction and futuristic movies, it is now becoming prolific in many aspects of our society!

But do you understand what it is? Are you and your business prepared for AI and how are you leveraging it in your business today?

AI has been around and evolving since about 1956 and it is now advancing at a speed that is almost incomprehensible!

According to Ray Kurzweil, the speed of advancement of society today is accelerating exponentially. Furthermore, he asserts that the entire progress of the 20th century would have been achieved in only 20 years at the rate of advancement we saw in the year 2000. So, the rate of advancement in the year 2000 was 5 times as fast as the average in the entire previous century!

He believes that another 20th century’s worth of advancement happened between 2000 and 2014 and another will happen between 2014 and 2021! In a few decades after this, a 20th century’s worth of progress will take place multiple times in the same year and a decade later it will happen multiple times in the same month!

Basically, it boils down to the “Law of Accelerating Returns.” Kurzweil believes that the 21st century will see 1000 times the progress as the 20th century!

A big part of the changes and advancement that we will see will be both in Artificial Intelligence and made possible by Artificial Intelligence.

Current State

The diagram below comes from a webcast from Dr. Kai-Fu Lee and Peter Diamandis. They classify AI into “waves” and show the high-profile companies that are leveraging AI into the core of their business.

  • 1 – Internet AI
  • 2 – Business AI
  • 3 – Perception AI
  • 4 – Autonomous AI

The Second Machine Age

Work, Progress, and Prosperity in a Time of Brilliant Technologies

This week’s book review is The Second Machine Age by Andrew McAfee and Erik Brynjolfsson.

The authors take us through a great history of social development and chart the relentless and accelerating progress of technology. They do a great job of explaining how technology has impacted society, is impacting society, and will impact society moving forward. Besides the technology itself, they cover the impact that the second machine age will have on politics, economics, social upheaval, income inequity, and more.

My takeaway from this book is that our future will be very different that our current world and that the rate of change is accelerating. The best way for us and our businesses to stay ahead of this change is to:

What is EMF and What Does it Have to Do With Business

According to Wikipedia, “An electromagnetic field (also EMF or EM field) is a physical field produced by electrically charged objects. It affects the behavior of charged objects in the vicinity of the field. The electromagnetic field extends indefinitely throughout space . . . It is one of the four fundamental forces of nature.”

Granted, EMFs are generally not a big topic in business related articles! However, they can have a dramatic impact on our health and, if our health is compromised, our business is compromised!

I first became aware of the health impacts of EMFs when I wrote a term paper at university in the 1980’s. Back then the big concern was EMF from high voltage power lines. Today, man-made EMF is more prolific than ever before and it is increasing. In fact, it is almost impossible to avoid in today’s society regardless of where you are on the planet! Some sources of man-made EMF are: