This week’s book review is The 1-Page Marketing Plan by Allan Dib.
Dib does an amazing job of describing the marketing process in an easy to understand and powerful format. I am a huge fan of simplifying complex topics and Dib does this for marketing. He clearly defines his 1-Page Marketing plan in a way that allows the reader to complete their own business marketing plan while they are reading through the book.
My takeaway from this book are the nine components of a marketing plan organized into three stages listed below and shown in the graphic below: