Building a StoryBrand

Clarify Your Message So Customers Will Listen

The book review for this week is Building a StoryBrand by Donald Miller.

This is my pick for the business book of 2017!

In Building a StoryBrand Miller lays out his blueprint for building a highly focused business brand that makes the customer the hero of their own story. If you are not positioning your customer to be a hero (or worse, you are trying to make yourself the hero), you are not setting up your business for success!

My takeaway from this book is the StoryBrand framework shown below:

  1. A character (your customer) who
  2. has a problem (the need that your product/service solves) and
  3. meets a guide (you).
  4. The guide gives them a plan (your product or service)
  5. and calls them to action (you make the sale and equip them to properly apply the tools).
  6. The guide helps them avoid failure (a vivid picture of what happens if they don’t use your product/service)
  7. and ends in success (a vivid picture of what the future looks like after they use your product/service and successfully solve their problem)

 

Take some time this week and read this book. Then review your business practices against this 7 point framework and make all adjustments necessary to position your customer as a hero.

Finally, take a look at my post How to Make Your Customer a Hero for more details.

Note that I have previously reviewed the following books in 2017:

  1. Les McKeown’s Predictable Success
  2. Exponential Organzations by Salim Ismail, Michael S. Malone and  Yuri van Geest
  3. Smart Thinking by Art Markman
  4. Arianna Huffington’s The Sleep Revolution
  5. RG LeTourneau’s Mover of Men and Mountains
  6. Kevin Kelly’s The Inevitable
  7. Ram Charan’s The Attacker’s Advantage
  8. Jeff Goins’s The Art of Work
  9. Ron Karr’s Lead, Sell, or Get Out of the Way
  10. Timothy Ferriss’s Tools of Titans
  11. Dr. David Perlmutter’s Grain Brain
  12. Howard Schultz’z Onward
  13. Nicholas Eberstadt’s Men Without Work
  14. Jason Fried’s and David Heinemeier Hansson’s Remote
  15. VALVE Employee Handbook
  16. Dr. Mark Hyman’s The Ultramind Solution
  17. Jeff Goin’s Real Artists Don’t Starve
  18. The Entrepreneur’s Guide to Business Law
  19. Dr. David Perlmutter’s Brain Maker
  20. Jesse Tevelow’s The Connection Algorithm
  21. Jesse Tevelow’s Hustle
  22. Jocko Willink and Leif Babin’s Extreme Ownership
  23. Shep Hyken’s Be Amazing or Go Home
  24. Russell H. Conwell’s Acres of Diamonds
  25. Ray Dalio’s Principles 

 


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