Be Amazing or Go Home

Seven Customer Service Habits That Create Confidence with Everyone

This week’s book review is Be Amazing or Go Home by Shep Hyken.

Hyken does a stellar job of describing the epitome of customer focus! This book focuses on what “Amazing” looks like to a customer and the personal and corporate habits that each of us need to cultivate to attain the “Amazing” status.

My takeaway from this book is twofold. First, the seven habits of Amazing listed below:

  • THE FIRST HABIT: Amazing People Show Up Ready to Amaze
  • THE SECOND HABIT: Amazing People are Proactive
  • THE THIRD HABIT: Amazing People Want Feedback
  • THE FOURTH HABIT: Amazing People Take Personal Responsibility
  • THE FIFTH HABIT: Amazing People are Authentic
  • THE SIXTH HABIT: Amazing People Turn Moments of Misery into Moments of Magic
  • THE SEVENTH HABIT: Amazing People Habitually Focus on Excellence

Secondly, the book contains a wealth of simple but profound one line nuggets of customer centric wisdom. I have listed some of these below:

  • A Moment of Magic is a positive interaction or touch point with a customer or colleague
  • Send others the silent message, “I respect your time.”
  • Remember: You’re Always on Stage – The idea is to be so good, or at least try to be so good, that you set a brand-new standard every time you step onto the stage
  • Be a problem solver
  • Be proactive
  • Assume personal and/or organizational responsibility for what happens next
  • Use questions to defuse the situation when there’s a problem
  • Do more than just solve the problem or complaint. Restore confidence
  • See Problems as Opportunities to Show How Good You Are
  • Spot the Competition’s Moments of Misery
  • Make Excellence a Habit
  • Take a stand against mediocrity


Note that I have previously reviewed the following books in 2017:

  1. Les McKeown’s Predictable Success
  2. Exponential Organzations by Salim Ismail, Michael S. Malone and  Yuri van Geest
  3. Smart Thinking by Art Markman
  4. Arianna Huffington’s The Sleep Revolution
  5. RG LeTourneau’s Mover of Men and Mountains
  6. Kevin Kelly’s The Inevitable
  7. Ram Charan’s The Attacker’s Advantage
  8. Jeff Goins’s The Art of Work
  9. Ron Karr’s Lead, Sell, or Get Out of the Way
  10. Timothy Ferriss’s Tools of Titans
  11. Dr. David Perlmutter’s Grain Brain
  12. Howard Schultz’z Onward
  13. Nicholas Eberstadt’s Men Without Work
  14. Jason Fried’s and David Heinemeier Hansson’s Remote
  15. VALVE Employee Handbook
  16. Dr. Mark Hyman’s The Ultramind Solution
  17. Jeff Goin’s Real Artists Don’t Starve
  18. The Entrepreneur’s Guide to Business Law
  19. Dr. David Perlmutter’s Brain Maker
  20. Jesse Tevelow’s The Connection Algorithm
  21. Jesse Tevelow’s Hustle
  22. Jocko Willink and Leif Babin’s Extreme Ownership


Download a free copy of my new Ebook: 12 Steps to Business Transformation. If you would like a business assessment to help kick off your business transformation, contact me at or at 587-227-5179.

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