Recently I was asked to provide a book review for Steve Lockeland’s book “How to Spell AI.” Rather than just do the usual “run-of-the-mill” book summary, I thought I would use generative AI to:

1. Learn my writing style from years of blog posts
2. Read Lockeland’s book
3. Use DALL-E to generate a graphic depicting AI in an office
4. Write a book review in a blog type format using the style learned in (1) above and tying it to a post I had written in 2018 entitled “How to Leverage Artificial Intelligence in Your Business.”

What follows is the result of this exercise!

How Generative AI is Revolutionizing Business and Creativity in 2024

The generative AI revolution is reshaping how we work, create, and live. Since 2018, when artificial intelligence first started to gain momentum, its capabilities and applications have exploded. Generative AI, a subset of artificial intelligence that creates original content like text, images, code, and music, has become one of the most empowering tools of our time.

What is Generative AI?

Generative AI works by using systems such as Large Language Models (LLMs) trained on massive datasets. These models enable tools like ChatGPT, Google Gemini, and DALL-E to generate human-like text, unique visuals, and other creative outputs. Far more advanced than traditional AI tools that relied on pattern recognition, generative AI actively creates entirely new solutions tailored to specific needs 

In 2024, generative AI is not just an afterthought—it’s integrated into businesses, healthcare, education, and the arts. Major companies like Amazon (AWS) and Microsoft are utilizing this technology to drive innovation, making it a must-have resource for industries worldwide 

Applications Across Industries

The impact of this AI revolution spans various fields:

1. Healthcare Transformation:
   AI accelerates drug discovery, enhances diagnostics, and delivers personalized treatment plans. For instance, it analyzes data from millions of health records to predict risks and recommend preventative measures like diet and exercise.
2. Customer Service Evolution:
   AI-powered chatbots provide 24/7 support, resolving issues instantly and personalizing customer interactions. This improves satisfaction rates while freeing human team members to work on complex challenges.
3. Marketing and Content Creation:
   Creative professionals use tools like ChatGPT for writing ad copy, producing tailored marketing strategies, and designing unique content quickly. Platforms like DALL-E create visuals based on simple prompts, making high-quality designs accessible to everyone.
4. Art and Creative Fields:
   Artists integrate AI into their processes, combining it with photography, illustration, or even music composition for hybrid works. Tools like MidJourney and Google Gemini are democratizing creativity, making it accessible to more people than ever before.

Why Embracing Generative AI is Crucial

Generative AI isn’t here to replace human creativity—it’s here to amplify it. By turning repetitive tasks into automated processes or enabling humans to generate innovative solutions faster, AI serves as a collaborative partner. Businesses leveraging generative AI report greater efficiency, faster innovation, and enhanced customer engagement. 

Moreover, ethical considerations around its responsible use are at the forefront. With the massive data sets that fuel AI, ensuring unbiased, inclusive applications remains critical. As technology grows, so does our need for ongoing education and skill-building.

Getting Started with Generative AI

For those looking to adopt generative AI, here’s how to begin:

• Identify Impact Areas: Analyze workflows and determine where AI can make a difference—whether in creativity, automation, or decision-making.
• Experiment with Tools: Start small by integrating tools like ChatGPT, Strategy.ai or Microsoft Copilot into projects or daily tasks.
• Reskill and Learn: Stay updated on AI trends, ethical considerations, and the latest tools shaping your industry.

Take Action

From healthcare to education, content creation to customer experience, generative AI is transforming how we operate. Its ability to create, collaborate, and automate is driving value across industries, promising a brighter, more productive future. For businesses and individuals alike, the message is clear: adopt generative AI today—or risk missing out on the innovations shaping tomorrow.

Afterword

I would like to thank Steve Lockeland for the opportunity to review “How to Spell AI.” This was an interesting and informative book and the process for writing the review was a great learning experience for me as well!

Finally, read Lockeland’s How to Spell AI and leave some comments on this post and how you and your business are using AI.

This week’s book review is The 1-Page Marketing Plan by Allan Dib.

Dib does an amazing job of describing the marketing process in an easy to understand and powerful format. I am a huge fan of simplifying complex topics and Dib does this for marketing. He clearly defines his 1-Page Marketing plan in a way that allows the reader to complete their own business marketing plan while they are reading through the book.

My takeaway from this book are the nine components of a marketing plan organized into three stages listed below and shown in the graphic below:

This week’s book summary is The Excellence Dividend by Tom Peters.

Peters doesn’t disappoint with this “sequel” to his In Search of Excellence book that was considered groundbreaking. Where In Search of Excellence focused on the eight principles of management that created 43 of America’s best companies in the 1980’s, The Excellence Dividend focuses on the practice or discipline of excellence itself.

My takeaway from this book is Peters’ mindset that he summarizes with the statement; “Excellence is the next five minutes.” Basically, anyone can do average. We must differentiate ourselves by being excellent!

Peters says we can exude excellence by considering simple things like: