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How to Improve Your Projects with 25 Simple Questions

As I wrote in a post a few years ago, project management is not for the faint of heart! Projects can be very complex and stressful.

Besides managing scope, schedule, and budget, project managers need to manage relationships with staff, customers, contractors, vendors, community leaders, and many others. Much of this project management is now done virtually as the project team, contractors and customers can be spread in multiple locations over multiple time zones, cultures and languages.

This is a daunting task!

Even more daunting is the task of a person responsible for the oversight of multiple projects. How can one person possibly stay on top of all the details from multiple large projects?

The answer is that they cannot and they should not even try!

So, what can a leader who is responsible for oversight of multiple large projects do to ensure the projects are on track and delivered successfully?

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Your Success is Determined by Your Leadership Ability

The effectiveness of your leadership determines your level of success in all of your endeavors. It doesn’t matter how much money you have, who your parents are, what your education is, or who you know. You will only go as far as your leadership ability is capable of taking you!

If you don’t believe this, just ask the litany of leaders who have failed publicly over the last number of years. People like Martin Shkreli (Turing Pharmaceuticals), Elizabeth Holmes (Theranos), Martin Winterkorn (VW), or Sepp Blatter and Michel Platini (FIFA).

Your Leadership Ability is the Lid on Your Success

Leadership ability is the lid on your success. If you increase your leadership ability, you effectively raise the level of your success!

Back in the late 1990’s when I started to actively lead large teams I realized that I needed as much leadership help as possible. Fortunately, I met many great leaders who actively mentored me as my career developed.

I also discovered other leaders like John C. Maxwell who provides amazing leadership resources like his book “The 21 Irrefutable Laws of Leadership.”

Although I first read this book in the late 90’s, this collection of profound leadership wisdom continues to provide me great insight and guidance to this day! I have never met Mr. Maxwell but I consider him to be an important mentor who has made a huge impact on my life!

Following his 21 irrefutable leadership laws will profoundly impact your leadership abilities! I have outlined each of these laws below.

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Stay on Top of your Work

Helping leaders navigate marketplace complexities and build successful and lasting organizations

This week’s book summary is actually a podcast link. I was recently featured on TimeCamp’s “Stay on Top of your Work Podcast” episode #15! Check it out here and let me know what you think in the comments below!

 

 

Note that I have previously reviewed the following books in 2018:

  1. Tim O’Reilly’s Whats the Future and Why Its Up to Us
  2. Steven Pressfield’s The War of Art
  3. Timothy Ferriss’ Tribe of Mentors
  4. Richard P. Feynman’s Surely You’re Joking Mr. Feynman!
  5. Bernadette Jiwa’s Hunch

 

We help leaders navigate marketplace complexities and build successful and lasting business legacies.

Call or email us today for more information or to book your free business assessment: 

587-227-5179

info@thinkingbusinessblog.com 

Be sure to download a free copy of my new Ebook: 12 Steps to Business Transformation and to sign up at www.thinkingbusinessblog.com for weekly blog updates delivered to your inbox.

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How to Avoid a Marketing Apocalypse in Your Business

We have all heard of the “horsemen of the apocalypse” and the overwhelming devastation that they bring!

I recently attended a keynote by Wes Gay, marketing guru and regular contributor to Forbes, in which he painted a fairly scary picture of how our marketing communication looks to the general public. He was suggesting that poor communication in marketing campaigns is equivalent to unleashing the “horsemen of the apocalypse” on our businesses!

To his point, one does not have to look too far to find some massively destructive communication campaigns. Things like:

  1. Kenneth Cole and their 2011 Twitter message (in the midst of the Arab spring movement); “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online.” This message was retracted but there was damage done!
  2. The Coke fiasco around New Coke and Classic Coke back in the 1980’s. Did these new flavors mean that the old Coke was no good? This market communication fiasco was so monumental, we still talk about it today!
  3. How United Airlines responded by blaming the victim after social media showed smart phone video footage of a passenger being violently dragged off a flight. The public was stunned by United’s response and their stock price was impacted immediately.
  4. The Adidas’ tweet after the 2017 Boston Marathon “Congrats, you survived the Boston Marathon!” This was probably an innocent mistake and message was retracted quickly but not without brand damage.
  5. Dove airing a commercial that showed a black women turned white after using a Dove product. If you saw and understood the complete context of the advertisement it was probably fine. However, it was easily taken out of context and Dove was forced to pull the ad.

Wes Gay goes on to say there are four things that may seem innocuous at the time but can prove to be devasting to you and your organization. He calls these the 4 Horsemen of Marketing Communication

The 4 Horsemen of Marketing Communication

He defines the 4 Horsemen of Marketing Communication as:

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How to Make Your Business Stand Out

I recently attended a keynote from Claire Diaz-Ortiz. Diaz-Ortiz is an author, speaker, founder of the non-profit “Hope Runs”, ex-executive at Twitter, voted one of Fast Company’s “100 Most Creative People in Business” and is known as “The Woman Who Got the Pope on Twitter!”

Besides being articulate, intelligent, and successful in the business world, she has a very compelling personal story that she is able to effectively weave in with the business side of her life.

So, when she defines a system to make you and your business stand out, we should listen!

Her keynote outlined the framework for this system that she uses to help her and her organizations standout in the marketplace.

She calls the system “SHARE.”

S.H.A.R.E.

Diaz-Ortiz’s framework for how stand out is built around the acronym SHARE. I have briefly summarized the components below.