Start With Why

How Great Leaders Inspire Everyone to Take Action

This week’s book review is Start with Why by Simon Sinek

This is an excellent book that every person should read. Although it is especially relevant to business leaders, it applies to each of our personal lives as well!

Sinek explains the philosophy of defining an organization’s purpose or reason for existing. He calls this the organization’s “Why”. This compelling reason “Why” the organization exists needs must be ingrained into the organization’s culture. Once an organization knows “Why” it exists then it can determine “How” to deliver on this and exactly “What” it will do to deliver the “Why.”

My take-away from this book is that we should never market a product or business with WHAT is being sold. This drives the business towards becoming a commodity. Organizations must differentiate themselves like Apple and stand out from the masses by marketing WHY the world needs your company.


Note that I have previously reviewed the following books this year:

  1. Rory Vaden’s Procrastinate on Purpose.
  2. Bill Browder’s Red Notice
  3. Atul Gawande’s The Checklist Manifesto
  4. Brad Lomenick H3 Leadership
  5. Eula Bliss’ On Immunity: An Inoculation
  6. Adam Grant’s Give and Take 
  7. Paul Leinward’s and Cesare R. Mainardi’s Strategy That Works
  8. John Nemo’s LinkedIn Riches
  9. Dr. Henry Cloud’s The Power of the Other
  10. T. Harv Eker’s Secrets of the Millionaire Mind
  11. Steve Case’s The Third Wave
  12. Thomas F Crum’s The Magic of Conflict
  13. Cal Newport’s Deep Work
  14. Greg Brenneman’s Right Away and All At Once
  15. Patrick J. McGinnis’ The 10% Entrepreneur
  16. Joseph A. Michelli’s The New Gold Standard
  17. Michael Hyatt’s and Daniel Harkavy’s Living Forward
  18. Todd Henry’s Louder than Words



Download a free copy of my new Ebook: 12 Steps to Business Transformation. If you are interested in a business assessment to help kick off your business transformation, contact me at or at 587-227-5179.

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5 thoughts on “Start With Why

  1. This is, hands down, one of the best and most powerful books I’ve ever read in my life. I have recommended it to countless people. The fact that you’re seeking it out says volumes about your level of self-awareness as it is and this book builds on that.