This week’s book review is Will it Fly by Pat Flynn
Flynn takes his readers through the process of business ideation, validation, incubation, and eventual start-up and rollout. His writing style and methodology are simple yet powerful and he provides many anecdotes and useful examples to drive home the concepts that he is teaching.
My takeaway from this book is that I need to spend more time developing targeted user groups and working closely with them prior to creating and rolling out products or services. Remember the words of Joel Barker – “Speed is only useful if you’re running in the right direction!”
Spend time up front to determine the correct direction before you invest your organization’s money and resources!
Every now and then you come across tool or a process that provides a ton of value in a simple and effective package. This tool or process is easy to understand, easy to integrate into your existing systems, and it provides an extraordinary level of value to you and your business.
The EAC – ITD chart is one of these tools. You need to leverage this tool into your business! Download it from the Business Tools tab on my website.
I originally built this tool as a method to track project health when I was responsible for overseeing a large portfolio of projects. It is a simple little graph that tells you right away if your project managers really understand their projects and if their projects are going to meet the organization’s financial expectations.
So, what is it and how does it work?
Most business owners understand that they need to create a differentiated, high-quality product or service to be successful in today’s marketplace.
However, many businesses derail because they are trying to create a “perfect” product. Perfectionism causes them to either never launch or launch too late to capture the market they are after.
Worse yet, many companies think they know what the market wants and they spend millions of dollars creating an amazingly perfect product that no one wants!
The Perfect Product . . . Is a Myth!
The question asked by all new entrepreneurs wanting to strike out and launch a business is “where do I start?”
Starting a business can be a daunting and even overwhelming task. Fortunately, there have been millions of businesses that have gone before us and they have left a trail of “breadcrumbs!”
I know quite a few people who have started businesses and I have worked with a few start up companies over the last 10 years or so and I have learned that: