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How to Make Your Business Stand Out

I recently attended a keynote from Claire Diaz-Ortiz. Diaz-Ortiz is an author, speaker, founder of the non-profit “Hope Runs”, ex-executive at Twitter, voted one of Fast Company’s “100 Most Creative People in Business” and is known as “The Woman Who Got the Pope on Twitter!”

Besides being articulate, intelligent, and successful in the business world, she has a very compelling personal story that she is able to effectively weave in with the business side of her life.

So, when she defines a system to make you and your business stand out, we should listen!

Her keynote outlined the framework for this system that she uses to help her and her organizations standout in the marketplace.

She calls the system “SHARE.”

S.H.A.R.E.

Diaz-Ortiz’s framework for how stand out is built around the acronym SHARE. I have briefly summarized the components below.

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Hunch

Turn Your Everyday Insights Into The Next Big Thing

The book review for this week is Hunch by Bernadette Jiwa.

Jiwa explains her thoughts and research behind; ideas, intuition, deep thought, rationality, questions, genius, and many other concepts commonly associated with breakthrough ideas.

In today’s distracted and plugged-in world where we can Google answers for anything, we are at risk of losing our ability for innovative thought. Jiwa does a great job of outlining techniques for reengaging our creativity and intuition and generating the next big thing by leveraging our everyday insights.

My takeaway from this book is Jiwa’s definition of a hunch.

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Can You Complete the 15 Minute Business Challenge?

If you cannot write out the plan for where you are taking your business in 15 minutes or less, chances are, you do not have a plan!

If you don’t have a plan then you and your business are just floating through time and you are at the whim of the marketplace and all of your competitors! Basically, if you cannot articulate what you are building or why you are building it then how do you know what you are doing or where you are going?

For those that regularly read my posts, you know that Thinking Business has a very detailed business blueprint that you can download (from our Business Tools) and apply to your business. We call it the Thinking Business Blueprint. It takes you through all aspects of your business to ensure that your business model and strategy are defined clearly at all levels.

However, I was recently challenged by a client to come up with a simple, high level, tool that would allow a business leader to summarize their business and their strategy in one simple page. This one-page tool must be simple to implement yet powerful enough to capture the very essence of an organization. A leader must then be able to take the completed tool and easily communicate it to any and all of it’s stakeholders.

To meet this challenge, I have come up with the “15 Minute” Business Blueprint described below.

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How to Plug the Gaps and Stop Bleeding Money!

Most organizations are bleeding away profit through holes they don’t even know they have!

That’s right! If you are not periodically and systematically looking for inefficiencies, gaps, old processes, or broken systems, chances are, your business is bleeding profitability.

These holes that are bleeding profits from your organization are generally not a result of a deliberate or malicious act. They just form slowly as the marketplace shifts and as technology changes. These shifts and changes create holes that must be “fixed” in the same way a pothole in a road must be fixed!

$156,000 Timesheet

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“Surely You’re Joking, Mr. Feynman!”

Adventures of a Curious Character

My book review this week is Surely You’re Joking Mr. Feynman by Richard P. Feynman.

Besides winning the Nobel Prize in physics in 1965, Feynman was an eccentric, larger than life character with a list of achievements and accolades that are hard to fathom. He actively worked on the development of the atomic bomb, traded ideas with Einstein, Bohr, and Nick the Greek, cracked safes guarding highly sensitive atomic secrets, played bongo drums for a ballet, along with a host of other eclectic activities and accomplishments. This is a highly entertaining book full of funny stories, technical theory, and valuable life principles.

My takeaways from this book are the principles that Feynman discovered and exemplified throughout his life. I have listed a few of them below: