The book review for this week is Linchpin by Seth Godin.
Godin is simply an outstanding author and this book proves it once again! Linchpin describes how each of us needs to approach how we deliver our unique genius to the marketplace. Linchpins are the mapmakers of society. They are the people who drive our world forward through the application of their skillsets and talents. Each of us needs to strive towards this mindset and build our organizations to create and develop Linchpins.
My takeaway from this book is that everyone can be a linchpin. Godin suggests that we need to do the following seven things in our quest to become an indispensable linchpin:
All business leaders today are looking for ways to decrease costs, while increasing productivity and profit. Many businesses today are taking a one time profitability boost by reducing costs at the expense of the employees.
Cost cutting always seems to be the first action taken by companies as they try to increase their profit. I understand that some businesses are in trouble and this may be their only recourse. However, many businesses rely on this cost lever rather than looking at all the other options available to increase profitability.
Most people know that Henry Ford was quite famous for piloting the assembly line factory and for increasing the productivity of his factories. But did you know that he was able to simultaneously increase profits while decreasing production costs, increasing productivity, and increasing employee’s wages?
Last week I wrote about the importance of setting up your Advisors Network and I listed a number of my Advisors Council members that have really helped me over my career. This weeks post will list some of the books or references from these icons that I have leveraged over the years. In many cases I have multiple books from each of these authors but I will limit the list to the one source from that individual that made the biggest difference in my professional development.
We have all heard a lot about networking over the years and how it is important for each of us to get out into the marketplace and build our network. Although I agree that building this personal network is important, it is what you do with the network you create that will determine your future success.
The focus of this post is not on leveraging your network for business or sales but rather working with your network to set up what I call an Advisors Network. No one knows everything that is needed to be successful in life and business in every circumstance. We all need help in many areas over the course of our lifetime. This is where the Advisors Network comes in. It allows you to leverage the expertise of many people when you need this specific expertise. Each of these people brings something to the table that you may not have as a strength or as a skill.
A few weeks ago, I wrote a post about Seth Godin’s customer service entitled How to Wow Your Customers and Increase Your Sales. The book that Godin was shipping me was his latest project entitled “What To Do When It’s Your Turn (And It’s Always Your Turn). It is written in the typical Godin style; thought provoking, short, insightful and witty.
The basic premise of the book is that each of us needs to step up, take action and make a difference. We should not be worried about failure or what others think. We should concentrate on what we do best, our areas of strength, and put these strengths to work.
I found the book challenged me as I am often guilty of procrastinating and not stepping up to do something that I know I can do well. Because of this challenge, last week I posted How To Get Unstuck and Start Moving Towards Success. This post was more personal and how on a personal level we need to step out and start moving to get unstuck.