Why Does Your Business Exist And Why Should We Care?

That which costs little is less valued.Miguel de Cervantes


In today’s world of hyper-connectedness and hyper-competition, it is really easy to yield to pressure and lower the prices for your products or services so that you can win the “super strategic” project or order. The problem with going down this road is that you now have set a new price expectation or ceiling on your prices. In effect, you have told the marketplace that your services or products are really not worth what you’ve been asking in the past.

A great example of this would be MP3 players versus iPhones or iPods. The first MP3 players sold at a premium because they were a new product with a new and growing market. But it wasn’t long before other electronics manufacturers saw the opportunity, created competing products and the price wars began. MP3 players had become a commodity.

Productivity Apps

I have had quite a few people ask me what iPad apps I use for business and personal purposes. I am always trying out apps that are useful and boost my productivity. The following are currently my favorite iPad apps.

  • Microsoft OneNote 2013 (1PC/1User) [Download] – this is perhaps the best and most powerful productivity app that I use. OneNote started off as a PC based program that Microsoft sold that allowed the user to take notes and organize them in any way they desired. This includes graphics, pictures, sound bytes, emails, webpages, screen captures, etc.) The goal of OneNote is to replace your handwritten notebooks. It was turned into an app a number of years ago and I have the app installed on my iPad and my iPhone. The data is synched through the cloud so each device is always up to date. I have not used a paper based notebook since I installed the OneNote program on my laptop back in about 2005. OneNote allows you to take and file all your notes electronically so you can search on keywords and find all the notes you ever took on that subject. Comparing paper based notebooks to OneNote is like comparing a rubber raft to a nuclear powered aircraft carrier! Watch for a future post on how I organize my OneNote.