There is unlimited expertise available from world renowned leaders on every imaginable topic . . . and it is all available to you for free!
This treasure trove of knowledge is easily available to anyone, anywhere through podcasts. All you need to do is subscribe and set time aside to listen and learn!
I listen to podcasts when I am driving, jogging, flying, or whenever I have a few spare minutes to sit, listen, and learn.
I subscribe to an eclectic collection of podcasts covering topics like business, religion, health and wellness, technology, history, politics, marketing, blogging, copyrighting, and many more! I find the wide ranging topics not only help me to learn but increase my creativity by finding connections between the diverse topics.
This instant access to free expertise is unprecedented and we, as business leaders, are doing ourselves a huge disservice if we are not taking advantage of it!
I am often asked what podcasts I listen to, so I have listed them below. I do not listen to each episode of these podcasts because there is simply not enough time in the day! I pick and chose the episodes that interest me and I delete the rest.
In leadership, you don’t attract who you want, you attract who you are. If your employees suck, it is almost certain that you do too!
According to Sam Adeyemi at the Global Leadership Summit, if your staff are not who you want them to be then perhaps you need to make a change in yourself! You need to be the change you want to see!
Adeyemi went on to say that as leaders it is our job to help our employees understand that;
Excellence in your business is critical to business success and longevity. Without excellence your business becomes just another business in a sea of businesses. Without excellence your business will fade into mediocrity and commoditization . . . which is the race to extinction!
Conversely, excellence will differentiate you and your business. Excellence will open up opportunities and doors that are not available for the “generic masses.” The higher your level of excellence, the more business opportunities you will have!
How to Become Excellent
A recent study completed by Business Insider indicated that 66% of consumers are willing to spend more money at a company that gives them an excellent customer experience. Conversely, 60% of consumers have canceled a purchase due to a poor customer experience!
Also, consider that consumers are five times more likely to engage with a sales representative who provides helpful insights and that it takes 12 positive customer experiences to negate the damage from one negative experience!
Based on this compelling evidence, it is hard to understand why businesses don’t spend more money training employees and building systems, processes and tools to ensure a great customer experience!
Good and Bad Customer Experiences
It is natural for us to always look for the easiest path through life. It seems so much more pleasant in the short run if we can avoid struggles and conflict. However, hardship and struggle are key ingredients for personal growth. Without these ingredients, it is hard to see any substantial personal or business growth.
As Gary Keesee says, “If you are not doing the hardest thing you have ever done, then you are not growing.”
Looking at all of the amazing, humanity-altering discoveries and inventions made over the last century, I am not aware of even one that was made by a person who sat around all day shooting the breeze, drinking coffee or playing video games.
However, I can give many examples of people who embraced challenges, hardships and struggles and created world changing technologies, products and businesses like; antibiotics, vaccinations, microchips, X-rays, MRIs, SpaceX rockets, personal computers, the Internet, iPhones, Google, Amazon, and the list goes on.
These things have all impacted the world we live in but they were not created without extreme struggle and hardship.
Challenging Yourself Has Many Advantages