What Are SMART Goals and Why Should You Care?

Business goals that are well worded, feel-good platitudes are useless. Properly defined SMART goals that your staff understand and contribute to, will align your organization and drive it towards your mission and vision!

Everyone has been talking about setting SMART goals for years so I am amazed at times when I see corporate goals that are really just a high level objective statement. Business leaders must set SMART goals if they want their organizations to be aligned and motivated towards goal achievement.

I have seen many examples over the years of how powerful SMART goals can be. I have seen:

Don’t Ignore The Unimportance Of Practically Everything

“You cannot overestimate the unimportance of practically everything.” John C Maxwell

Every business leader continuously fights against an onslaught of the unimportant so that they can focus on what is truly important and what will make the biggest impact for their business. If they let their guard down, they run the risk of being completely overwhelmed by the unimportant.

Quite a few years ago when I was managing a fairly large engineering project, I was introduced to the concept of classifying activities into the quadrants of low importance, high importance, low urgency and high urgency. This was a lifesaver for me as the project scope grew and my workload increased.

However, it did mean that I could not keep everyone happy. There were times when I was confronted by people who felt I was making trade-offs or compromising on some issues. My answer? “You are correct, I am!” I was choosing what was the most important and most urgent while deferring, delegating or ignoring the rest of “the noise.”

Why You Need Solitude To Get Serious Work Done

“Without solitude, no serious work is possible.” Picasso

Our world today is incredibly busy (see Do You Suffer From Continue Partial Attention Deficit Syndrom) and interruptions are almost constant. In 1789, Benjamin Franklin said “. . . nothing can be said to be certain, except death and taxes.” I think in 2015’s world, we can revise this to say “Nothing can be said to be certain, except death, taxes and constant interruptions.” Chances are, a large percentage of you were interrupted by your office phone, cell phone, email, text message, instant message or some other modern day technical marvel at least once during the time it took to read this!

As business leaders we must set aside time that is insulated from interruptions so that we have time to strategically plan our business. We need to think through issues, set vision, direction, goals and communications. This cannot be done when you are being interrupted every 30 seconds! You need solitude to get serious work completed!

Are You Getting Beaten By the “Tyranny of Small Decisions”?

In 1966, Alfred E. Kahn wrote an essay entitled “The Tyranny of Small Decisions.” Khan was an economist and his essay was predominately focused on economics. However, the concept defined in the essay applies to each of us and can profoundly impact business and business leaders.

So what is the tyranny of small decisions? In a nutshell, it is what results when a person, group of people, business or organization make a number of small decisions over a period of time. These decisions are not bad decisions on their own but, taken together over a period of time, the result of the decisions are diametrically opposite from the outcome desired.

For instance, take the super busy executive running his business day to day without a clear set of values or a defined vision, mission and goals. This person is going to make decisions each day that seem correct and make sense at that moment but the sum of these decisions could add up to a disaster over the long term. Without the long term view of the business and a proper focus on what is to be achieved, the executive will make “firefighting” decisions that may take care of the issues at hand but destroy the business overall.

Why Are You So Focused On Your Competition?

“The competitor to be feared is the one who never bothers about you at all, but goes on making his own business better all the time.” Henry Ford

I find it very interesting that about 100 years ago Henry Ford, the inventor of the mass production factory, understood that focusing on your competition added no value to your business. In fact, he knew that focusing on your competition takes your focus off your own business. Focusing on the competition causes you to chase others rather than leading your organization towards achieving your goals, mission and vision.

So if Mr. Ford identified the secret about what to focus on as a business leader 100 years ago, why are so many business leaders today so concerned about what their competition is doing?