Every now and then you run across a business leader who has worked successfully across multiple business segments. Very occasionally, you find a business leader who has successfully built businesses from the ground up across multiple business segments.
If you are lucky enough to find a business leader like this, you need to learn as much as possible from them as fast as you can!
And this is where, Jeff Morrill comes in!
“Play by the rules but be ferocious” is the advice given by Phil Knight, co-founder and past chairman of Nike. I believe that all of us need to take this to heart and make some adjustments in how we lead and run our businesses!
There is no need to be ruthless, dishonest, nefarious, or unscrupulous in any way. However, if we want to grow our businesses we need a “fire in our belly” . . . we need to be ferocious!
Can you imagine if your favorite professional sports team was not driven to succeed? I know we always complain about the overall performance of our teams (like the Calgary Flames!) but when you watch them play, they do play the game ferociously. Anything less would be pathetic!
What if this season they decide they are going to play a non-contact style of hockey? Or what if their leadership fails to create and communicate a strategic plan for the season? What if they fail to assign team members to positions or to clearly define the roles each team member is to play? What if they don’t build a sales and marketing plan and fail to reach the sales targets they need to remain viable?
A recent study completed by Business Insider indicated that 66% of consumers are willing to spend more money at a company that gives them an excellent customer experience. Conversely, 60% of consumers have canceled a purchase due to a poor customer experience!
Also, consider that consumers are five times more likely to engage with a sales representative who provides helpful insights and that it takes 12 positive customer experiences to negate the damage from one negative experience!
Based on this compelling evidence, it is hard to understand why businesses don’t spend more money training employees and building systems, processes and tools to ensure a great customer experience!
Good and Bad Customer Experiences
Over the last six weeks, I introduced my Ebook 12 Steps to Business Transformation and I defined the first 6 of the 12 transformational steps. This week we are going to talk about the Strategy Summary.
Completing the Strategy Summary for your business is step 7 in my new Ebook “12 Steps to Business Transformation.”
The Strategy Summary is a tool that records your entire organization’s vision, strategy, goals and key business metrics in one easy to use and easy to communicate form. Basically, you are recording the first six steps of the 12 step business transformation into one powerful tool.
Last week I introduced my Ebook 12 Steps to Business Transformation and I defined Vision, the first of the 12 transformational steps. This week we are going to talk about Mission.
Defining the Mission for your business is step 2 in my new free Ebook “12 Steps to Business Transformation.”
Where Vision is defined as a powerful picture of the future which creates an ideal and unique image of what your organization will become or achieve (the compelling reason WHY your business exists), the Mission defines exactly where you are going and what you are doing right now to attain the Vision.