This week’s book review is Will it Fly by Pat Flynn
Flynn takes his readers through the process of business ideation, validation, incubation, and eventual start-up and rollout. His writing style and methodology are simple yet powerful and he provides many anecdotes and useful examples to drive home the concepts that he is teaching.
My takeaway from this book is that I need to spend more time developing targeted user groups and working closely with them prior to creating and rolling out products or services. Remember the words of Joel Barker – “Speed is only useful if you’re running in the right direction!”
Spend time up front to determine the correct direction before you invest your organization’s money and resources!