How to Wow Your Customers and Increase Your Sales

I’m a big fan of Seth Godin . . . I don’t always agree with everything he says or everything he writes but what he says or writes will challenge me to think or act differently and that has made me better. That’s why when I heard he had a new book out, “What To Do When It’s Your Turn”, I bought it right away ( He had a number of deals listed and I chose to buy 3 books which got me an additional 2 copies free. I ordered these on December 2nd and immediately received an email from Godin thanking me for purchasing the books and providing the details of the purchase. I thought the email was a nice touch because it was personalized somewhat and made me feel like a valued customer.

Now, I assumed that because I ordered the books in December and chose normal postal delivery (which is notoriously slow around Christmas) that I would not get the books until after Christmas. However, on December 13th I received a second email from Godin again thanking me for purchasing the books and providing a shipping update. This was obviously a mass email but again it was written in a way that was personalized and made me feel like a valued customer. The email continued to state that most of the Canadian orders were processed and shipped but there were some issues with shipping. However, Godin was paying for enhanced shipping to try to resolve the situation and get the books delivered as soon as possible.

Based on this, I again assumed that I would not get my books until after Christmas but this wasn’t really an issue as I didn’t have any other expectations.

So, imagine my surprise on Sunday, December 14th when the doorbell rang and I had a package of books on my doorstep delivered by Canada Post! First of all, I had no idea that Canada Post (a government run organization) delivers on weekends and, secondly, there is definitely a upgrade fee to get them to deliver to your door instead of your mailbox. Godin definitely knows how to treat his customers!

Seth Godin definitely “wowed” me with his customer service! Who does things like that?

Someone that wants to stand out from the crowd and grow their business.

Because of the service he provided with the purchase of a simple book, I have recommended the book to many more people than I normally would. That’s free advertising. Multiply that free advertising by the number of customers he positively impacted and it can result in a huge bump in sales. He has increased his market exposure and eventually his sales by “wowing” his customers.

So, what are you doing to stand out from the crowd and “wow” your customers?


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