The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google

This week’s book summary is The Four by Scott Galloway.

Although I may not completely agree with Galloway’s perspective in this book, he provides a combination of solid research and cynical humor to paint a picture of how a few companies are reinventing the world as we know it. His detailed study of Amazon, Apple, Facebook, and Google show how these massive companies were formed, the market spaces they created, and the incredible societal and business impacts they have made and are making.

My takeaway from this book is Galloway’s “T Algorithm” which is his definition of the factors needed for a business to rise up and compete against The Four. The eight factors are:

The Secret to Being Excellent

Excellence in your business is critical to business success and longevity. Without excellence your business becomes just another business in a sea of businesses. Without excellence your business will fade into mediocrity and commoditization . . . which is the race to extinction!

Conversely, excellence will differentiate you and your business. Excellence will open up opportunities and doors that are not available for the “generic masses.” The higher your level of excellence, the more business opportunities you will have!

How to Become Excellent

How To Build A Business Without A Perfect Product

Most business owners understand that they need to create a differentiated, high-quality product or service to be successful in today’s marketplace.

However, many businesses derail because they are trying to create a “perfect” product. Perfectionism causes them to either never launch or launch too late to capture the market they are after.

Worse yet, many companies think they know what the market wants and they spend millions of dollars creating an amazingly perfect product that no one wants!

The Perfect Product  . . . Is a Myth!

How to Become an Effective and Focused Business Leader

Every business leader must have a rock solid organizational system in place so that they can lead a differentiated business. Failure to differentiate yourself results in a race for the bottom!

In a last week’s post I wrote about how a differentiated leader must have instant access to all of their past and current business notes, data, ideas, and plans. I mentioned that all of this information must be organized and indexed electronically in a manner that allows easy access from anywhere, at anytime, using any platform. Finally, I stated that this is not a product but a system that contains two distinct elements:

  1. a cloud based software tool (see last week’s post for more details)
  2. a systematic approach to organization for an effective business leader

This week we will focus on a systematic approach to organization that will help you become an effective and focused business leader!

10 Ways to Provide Sensational Customer Experiences

As technology advances and more and more products and services become commoditized, the only thing that separates one business from another is the customer experience.

Poor customer experience can easily destroy a business . . . If you don’t believe this, just ask United or American Airlines. One ugly incident can destroy the customer loyalty that has taken years to build!

Conversely, exceptional customer service can accelerate a business and its profitability to new heights!

What Experience Does Your Business Provide?

I recently switched things up and gave up my BMW car for the iconic F150 short box 4X4 pickup truck. Aside from the obvious complete change in driving performance and utility, I was taken back by the lack of customer experience offered by Ford in comparison to BMW. For example: