Wants and needs can be completely different! What I want for a car (fast, high horsepower, flashy) is far from what I need (gas efficient, low maintenance, dependable). Similarly, what your customer wants and what they really need can be worlds apart.
![](https://www.thinkingbusinessblog.com/wp-content/uploads/2016/09/wants-760x520.jpg)
The success of your business depends on you understanding this difference and working with the customer to ensure what you provide meets or exceeds their expectations!
I wrote in a previous post about when I was brought in by a client to redo engineering work that another contractor had outsourced overseas. The contractor was looking to reduce project costs by sending the bulk of their engineering to a lower cost country. Unfortunately, they did not control this work close enough.