Every now and then you run across a business leader who has worked successfully across multiple business segments. Very occasionally, you find a business leader who has successfully built businesses from the ground up across multiple business segments.
If you are lucky enough to find a business leader like this, you need to learn as much as possible from them as fast as you can!
And this is where, Jeff Morrill comes in!
In a recent Dan Sullivan podcast, Sullivan stated that many small entrepreneurs stay small because they take on every task for every aspect of their business. Essentially, they get stuck in the “How?” mindset. They have an excellent idea and then get bogged down with the implementation details.
Conversely, small entrepreneurs that break this mold to grow into successful large companies don’t get bogged down like this because they have a “Who?” mindset. When they have an excellent idea, they ask themselves, “Who would be the best person to implement this great idea?” They spend their time finding the best person to execute on the idea and they then enable that person to be successful!
Without a doubt there are times when every entrepreneur needs to get their hands dirty and do the work needed to become or to stay viable. Bill Gates coded, Steve Jobs designed and Michael Dell assembled. However, there came a point in time where these guys realized that to remain viable they would need to find people to take on these roles so they could step up and lead their organizations.
Essentially, they were able to make the change from a How person to a Who person.
So, how do you become a “Who” leader?
“Play by the rules but be ferocious” is the advice given by Phil Knight, co-founder and past chairman of Nike. I believe that all of us need to take this to heart and make some adjustments in how we lead and run our businesses!
There is no need to be ruthless, dishonest, nefarious, or unscrupulous in any way. However, if we want to grow our businesses we need a “fire in our belly” . . . we need to be ferocious!
Can you imagine if your favorite professional sports team was not driven to succeed? I know we always complain about the overall performance of our teams (like the Calgary Flames!) but when you watch them play, they do play the game ferociously. Anything less would be pathetic!
What if this season they decide they are going to play a non-contact style of hockey? Or what if their leadership fails to create and communicate a strategic plan for the season? What if they fail to assign team members to positions or to clearly define the roles each team member is to play? What if they don’t build a sales and marketing plan and fail to reach the sales targets they need to remain viable?
This week’s book summary is a podcast link. I was recently featured on the “Ideas and Stuff” podcast episode 50! We covered a lot of ground in about 30 minutes, including:
- Vision, Mission, Values
- Managing risk
- Business failure
- 15 Minute Business Blueprint
- Mastermind Groups
Check it out here and let me know what you think in the comments below!
If your business does not issue a monthly newsletter, you are missing out on one of the easiest and most powerful ways to communicate to your employees!
A properly written newsletter can deliver timely and valuable information to employees in a consistent way that is hard to match with other types of media.
I have seen many examples of company newsletters over the years, from large oil companies to small engineering firms . . . from simple one pagers to monstrous 20+ pagers!
My favorite newsletter was one I received at a small employee owned organization. Although this one was not monthly, it did provide a great update on the company health, the money we were making, and where the business leaders thought we were headed.
What does a great newsletter look like and what are the benefits?