WTF?: What’s the Future and Why It’s Up to Us

The book review for this week is What’s the Future by Tim O’Reilly.

O’Reilly outlines the process he uses to understand and successfully identify developing trends that will make an impact in the future. He explains how to build this set of tools and mindset in yourself and in your organization. There are many great examples and personal stories provided to illustrate the concepts that he is teaching.

The last section of the book identifies a number of societal shaking trends that are developing and how we can position ourselves and our businesses to leverage these trends successfully.

My takeaway from this book is what O’Reilly calls the business model map for the new economy which consists of the following seven components outlined below and shown in his graphic: