Everybody wants to be a hero! We all want to be the shining star that our family, friends, peers, industry, and customers look up to!
However, to be that hero, a business leader must take a counterintuitive step backwards and become a supporting character.
Our customers do not want to hire a hero, they want to be the hero!
The best thing we can do for our businesses and careers is to make the customer the hero. In doing so, we will accelerate our business and career and, in a round about way, become heroes ourselves!
What does this supporting character look like? Well, Luke Skywalker would never have succeeded without Yoda by his side to equip and guide him. James Bond would have died in his first movie if Q had not outfitted him with state of the art gear. This theme repeats over and over again in movies, comic books and in real life!
No great leader has ever risen to the top without being supported and guided along the way by a cast of supporting characters. We all have teachers, mentors, coaches, and advocates in our personal and professional journeys that have shaped us into who we are today. This applies to world leaders, business people, innovators, athletes and entrepreneurs. It applies to Elon Musk, Jeff Bezos, Warren Buffet, Bill Gates, Michael Jordan, and to you, me and our customers!
So, how do you become the supporting character and make your customer the hero?
