What is the Problem Your Solution is Solving?

Upon hearing about an issue of some sort, most people, myself included, jump into problem solving mode almost immediately. We hear one rendition of the issue from one source and we immediately synthesize an elegant solution and mobilize an impressive set of resources conquer it.

However, more often than not, we are attempting to solve the wrong problem.

Slow Elevator Problem

There is an interesting story of an office building owner who is dealing with an overwhelming number of complaints of slow elevator service. People are waiting so long for the elevator that they are beginning to break lease agreements and move out of the building.

The owner has many options to fix this seemingly slow elevator issue. For example, he could: