The Connection Algorithm

Take Risks, Defy the Status Quo, and Live Your Passions

This week’s book review is The Connection Algorithm by Jesse Tevelow.

Tevelow explains how important it is for each of us to expand our networks. Establishing a solid network will allow our personal growth to expand exponentially because we will be able to leverage the experience and contacts of the people in our network. One of the best ways to expand your network is to establish connections with people that he calls Connectors – “thought leaders, experts and influence in a given discipline or range of disciplines.”

My takeaway from this book is Tevelow’s formula for personal growth:

8 Easy Ways to Uncover Your Customers Wants and Needs

Wants and needs can be completely different! What I want for a car (fast, high horsepower, flashy) is far from what I need (gas efficient, low maintenance, dependable). Similarly, what your customer wants and what they really need can be worlds apart.

The success of your business depends on you understanding this difference and working with the customer to ensure what you provide meets or exceeds their expectations!

I wrote in a previous post about when I was brought in by a client to redo engineering work that another contractor had outsourced overseas. The contractor was looking to reduce project costs by sending the bulk of their engineering to a lower cost country. Unfortunately, they did not control this work close enough.