How Do You Measure Success?

What is the most important indicator of success in your business or organization? What is the most important indicator that your business or organization is in trouble? Are there single indicators or multiple indicators that need to be monitored? Do you know the answers to these questions? Are the indicators clear to you and clear to everyone in the organization?

Every organization needs to have key health indicators defined clearly with specific goals and strategies set around them. Without this clarity your business or organization is like a person running a race blindfolded. The runner might be running hard but they don’t know where they are going, they can’t see what is in front of them, where the finish line is or what obstacles they may have to avoid or overcome to win the race. It would be a futile situation without any hope of success. Yet this is exactly the situation your organization is in when it does not have clearly defined indicators that illustrate where it currently is, where it is going and what it may need to overcome to be successful.

There are many standard business measurements that every business should be monitoring. Things like; employee safety, revenue, cost, gross profit, SG&A, operating profit, cash flow, long term debt, cost of debt, DPO, DSO, ITO, etc. Monitoring and controlling indicators like these are critical to ensuring that your organization stays healthy. However, I am not necessarily referring to these indicators. I am referring to the indicators that differentiate your organization in the marketplace.

For example,

Focused and Clear Communications

Thousands of years ago, a Hebrew story was recorded about an ancient building project called the Tower of Babel (http://en.wikipedia.org/wiki/Tower_of_Babel). As the story goes, people on earth at that time came together to build a tower that would “reach to the heavens”. These people all spoke the same language, communication with each other was easy and the project progressed quickly and successfully. However, as the story goes, God saw that the hearts of the people were filled with pride and he was not pleased so he confused their languages so that no one could communicate with another. The project quickly fell apart and the people scattered around the earth.

So, what does this have to do with business and projects in 2014?

Well, there are quite a few parallels and lessons that can be learned! However, the   lesson we will focus on here is the need for leaders to be excellent communicators. In today’s world of mega projects, global business and internet connectivity we have a world that offers unprecedented communication and connectivity opportunities. Yet, this also has resulted in unprecedented complexity as we are now dealing with an exponentially increasing speed and volume of communication through an overwhelming number of communication media.