I recently attended a conference in Anaheim, CA and one of the presenters, Earl McClellan, made a statement to the effect of “Nothing great is built on minimums!”
It took a minute or two for that to sink in . . .
My mind raced through business cases, famous start-ups, and concepts like Minimal Viable Products (MVPs from Eric Ries). There are so many examples of great movements and uber-successful businesses starting from precarious, humble, and minimalistic origins. So how could this statement be true?
However, after a few minutes of thought, I concluded that I agree with the statement and this is why!
The book review for this week is What’s the Future by Tim O’Reilly.
O’Reilly outlines the process he uses to understand and successfully identify developing trends that will make an impact in the future. He explains how to build this set of tools and mindset in yourself and in your organization. There are many great examples and personal stories provided to illustrate the concepts that he is teaching.
The last section of the book identifies a number of societal shaking trends that are developing and how we can position ourselves and our businesses to leverage these trends successfully.
My takeaway from this book is what O’Reilly calls the business model map for the new economy which consists of the following seven components outlined below and shown in his graphic: