In my last few posts I have written about the concept of Motivation 3.0 and explained how it is the secret to an engaged workforce. I have defined two of the three components of Motivation 3.0; Autonomy and Mastery. Today, I will define the final component, Purpose.

Purpose

Purpose can be defined as a cause that is greater than a single individual. It is the “reason for being” . . . the French call it “Raison d’être” or reason for existence. This is much greater than a simple goal or objective. This is something that a person will stake their entire existence on. The people that understand their purpose and are aligned in the pursuit of that purpose are focused and are not easily discouraged or knocked off track.