Over the last few posts, I introduced my Ebook 12 Steps to Business Transformation and I defined Vision and Mission, the first 2 steps of the 12 transformational steps. This week we are going to talk about Values.

Defining the Values for your business is step 3 in my new Ebook “12 Steps to Business Transformation.”

Values describe the behaviors that will get you from where you are now to achieving your Mission and ultimately attaining the Vision.

Where Vision defines WHY your organization exists and Mission defines WHAT the organization does, Values are the driving behaviors that govern HOW the organization drives toward successful outcomes.

Values are the foundation of any organization.