4 Critical Rules For Any Business

It doesn’t matter whether you are in product manufacturing, internet marketing, engineering, retail sales, wholesales, real estate, auto repair, equipment rental, construction, or any other business . . . if you do not focus on empowering your customers and providing value to them, your business will flounder at best and most likely fail.

This is a servant mindset – or what Jay Abraham calls a “super-servant.” He defines a super servant in his book Your Secret Wealth, as someone who sets their “goal in life, in business, in jobs . . . is to identify and understand how many more, and better, and continuous ways you can help serve, or fulfill, or clarify the non-verbalized needs and desires of your customer or your marketplace – and your marketplace, again, is whomever it is you’re trying to positively impact.”