It doesn’t matter whether you are in product manufacturing, internet marketing, engineering, retail sales, wholesales, real estate, auto repair, equipment rental, construction, or any other business . . . if you do not focus on empowering your customers and providing value to them, your business will flounder at best and most likely fail.

This is a servant mindset – or what Jay Abraham calls a “super-servant.” He defines a super servant in his book Your Secret Wealth, as someone who sets their “goal in life, in business, in jobs . . . is to identify and understand how many more, and better, and continuous ways you can help serve, or fulfill, or clarify the non-verbalized needs and desires of your customer or your marketplace – and your marketplace, again, is whomever it is you’re trying to positively impact.”