Onward

How Starbucks Fought for Its Life without Losing Its Soul

This week’s book review is Onward┬áby Howard Schultz.

Schultz artfully weaves the story of Starbucks from its humble beginnings, through it’s astronomic growth, it’s desperate decline, and it’s eventual reinvention and re-invigoration. The main focus of the book is the process he led to turn Starbucks back into the customer focused, coffee centered, culture forming icon that it is today. The book is packed with great stories and profound business wisdom.