This week’s book review is Extreme Ownership by Jocko Willink and Leif Babin.
Willink and Babin have earned their leadership stripes in some of the toughest environments known to mankind – as SEAL team leaders under combat conditions in Ramadi, Iraq. These guys definitely have what it takes and know what true leadership is all about. After leaving active service Willink and Babin started their own business consultancy called Echelon Front where they apply their leadership expertise into the business world. Extreme Ownership summarizes their leadership experience and knowledge and how it can be applied to the business world.
My takeaway from this book is the 12 Leadership Principles summarized briefly below:
Hiroshi Mikitani, CEO of Rakuten, an electronic commerce and internet company based in Tokyo, established what he dubbed the rule of 3 and 10 to guide his company through periods of extreme growth.
Although this rule was created for companies that are growing very quickly, it applies to all companies as they progress through these major growth milestones.
The Rule – “Everything breaks at multiples of 3 and powers of 10”
We are all aware that the world around us is changing very quickly. In fact, the rate of change is continually accelerating. As a result, individuals, organizations, businesses and even entire cultures are struggling to keep up.
Furthermore, as business leaders, we can no longer assume that the market space we occupy today will be the same market space that we occupy in six months. Products and services that we offer and the technology that we use today will be obsolete tomorrow!
Renowned authors, Alvin and Heidi Toffler’s book entitled “Revolutionary Wealth” provides innovative ideas on how changes in society, government, culture and business are transforming our lives in this century. Especially relevant, the Tofflers have compared the rates of change of major institutions in North America to cars speeding along on a highway. They have rated nine institutions with a “change” rate of speed between 0 and 100 miles per hour as follows: