How To Create A Powerful Newsletter And Why You Should Care

If your business does not issue a monthly newsletter, you are missing out on one of the easiest and most powerful ways to communicate to your employees!

A properly written newsletter can deliver timely and valuable information to employees in a consistent way that is hard to match with other types of media.

I have seen many examples of company newsletters over the years, from large oil companies to small engineering firms . . . from simple one pagers to monstrous 20+ pagers!

My favorite newsletter was one I received at a small employee owned organization. Although this one was not monthly, it did provide a great update on the company health, the money we were making, and where the business leaders thought we were headed.

What does a great newsletter look like and what are the benefits?

Valve

Handbook For New Employees

This week’s book review is the VALVE Handbook written by VALVE employees.

This is not a traditional book that you can buy from Amazon. This is a manual from VALVE, a software development company, that can be downloaded for free off the web.

It is an amazing employee “crowd” written handbook that explains many aspects of the VALVE business including:

REMOTE

Office Not Required

This week’s book review is REMOTE┬áby Jason Fried and David Heinemeier Hansson.

REMOTE defines a business model that embraces a structure where employees do not work from the traditional corporate office. They can work from home, from Starbucks, while traveling, or pretty much anywhere that has high speed internet! It is full of great examples, ideas, tools and techniques to make the “remote employee” model work for any knowledge based business.

Who is Watching You and Why You Should Care

Do you ever get that freaky feeling that you are being watched . . . that someone, and you can’t tell who or where they are, is watching you for some reason?

Well, brace yourself . . . It is true! You are being watched! You are being watched by all kinds of people and you really should care. You should care because, for starters, you are being watched by your;

  • Employees
  • Current customers
  • Potential customers
  • Competitors