Is “excellence” a word that would describe everything you or your business does or produces? If not, you are in danger of becoming a commodity, being stuck in the race to the bottom, and going extinct!

In fact, Tom Peters, in his new book The Excellence Dividend, believes that a mindset of excellence is the antidote to job automation and product “Commodityville”.
Early in my career there was an incident in our office when one of the junior engineers handed a proposal to his manager for a final review before sending the proposal to the customer. The manager basically came unglued and ripped apart the junior engineer after he found a spelling mistake . . . in the client’s name!