The book review for this week is Strategy That Works by Paul Leinward and Cesare R. Mainardi
This is a detail oriented, fact rich, research based book that establishes a model for successfully translating business strategy to execution. They have done detailed studies on many companies like Starbucks, CEMEX and Danaher and put them into their “Identity Profile” system. This system defines the company’s value proposition, capabilities system and portfolio of products and services.