Choosing to operate your business without accurate business analytics is like running across a freeway with a blindfold on. If you are not tracking your business’ performance against previous years, you are choosing to operate your business with a blindfold on and this will eventually crush you.
Clearly understanding how your business performed in the past can be a lifesaver moving forward. This knowledge will highlight troubled areas in your business that need to be addressed and it will highlight potential areas of opportunity.
I learned this pretty early in my business career.