Vision is a powerful picture of the future which creates an ideal and unique image of what your organization will become or achieve. It provides the reason for the organization’s existence. It defines the organization’s reason WHY and is the “North Star” that every action in the organization is guided by.

Defining the vision for your business is also step 1 in my new free Ebook “12 Steps to Business Transformation.”

This is arguably the most important step in any business. Without it, there is no apparent reason for the business to exist and nothing for the employees or staff to rally around.

12 Steps to Business Transformation

12 Steps to Business Transformation is founded on a simple business model and describes the 12 steps required to implement and execute on the model. The whole model is summarized in the Thinking Business Blueprint shown below.