A few weeks ago, I wrote a post about the 30 Things Your Customers Care About Most. I summarized a study that was published in the August 2018 issue of Rotman Magazine where the authors presented “The Elements of Value” model for consumers and for business to business. That post described the Business to Consumer […]

The post 40 Things Your B2B Customers Value Most appeared first on .

The post Linchpin appeared first on .

It is no secret that the value you create for your customers with your products and services will either make or break your business. But did you know that “universal building blocks” of value exist and you can leverage these to create, bolster, and propel your business forward? In the August 2018 issue of Rotman […]

The post The 30 Things Your Customers Value Most appeared first on .

Recently, I was a guest on “Ideas and Stuff”, a Calgary based podcast (episode 50). One of the questions they provided in advance for me to think about and prepare for was; “If you could go back to the day you started your business/career, what would you tell yourself?” As it turns out, we had […]

The post What Powerful Advice Do You Wish You Had 20 Years Ago? appeared first on .

A few months ago, I attended a key note by Marshall Eizenga where he explained that each of us holds value statements or value definitions in our minds. These value statements define how we think, act, react, and respond to the events around us. As such, value statements have a profound impact on our success […]

The post What Negative Value Statements Are Damaging Your Business? appeared first on .