The Brand Gap Archives - https://www.thinkingbusinessblog.com/tag/the-brand-gap/ Fri, 08 Aug 2025 18:38:27 +0000 en-US hourly 1 Communicate Your Brand Promise Like An Industry Leader https://www.thinkingbusinessblog.com/2014/08/14/communicate-your-brand-promise-like-an-industry-leader/ https://www.thinkingbusinessblog.com/2014/08/14/communicate-your-brand-promise-like-an-industry-leader/#comments Thu, 14 Aug 2014 21:46:16 +0000 David Taylor http://thinkingbusinessblog.com/?p=267

A few weeks ago I introduced a tool called the Business Compass. This tool provides the means of visually communicating your organization’s vision, mission, values, brand promise, leadership behaviors and strategic and operational priorities. I have previously blogged about vision, mission, values and strategic and operational priorities but what about Brand Promise? Brand Promise is simply […]

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A few weeks ago I introduced a tool called the Business Compass. This tool provides the means of visually communicating your organization’s vision, mission, values, brand promise, leadership behaviors and strategic and operational priorities. I have previously blogged about vision, mission, values and strategic and operational priorities but what about Brand Promise? Brand Promise is simply […]

The post Communicate Your Brand Promise Like An Industry Leader appeared first on .

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