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	<title>staff Archives -</title>
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		<item>
		<title>40 Things Your B2B Customers Value Most</title>
		<link>https://www.thinkingbusinessblog.com/2018/09/13/40-things-your-b2b-customers-value-most/</link>
		<comments>https://www.thinkingbusinessblog.com/2018/09/13/40-things-your-b2b-customers-value-most/#respond</comments>
		<pubDate>Thu, 13 Sep 2018 14:45:53 +0000</pubDate>
		<dc:creator>David Taylor</dc:creator>
				<category><![CDATA[Tools and Tips]]></category>
		<category><![CDATA[B2B Rotman]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[value]]></category>
		<guid isPermaLink="false">http://www.thinkingbusinessblog.com/?p=1701</guid>

				<description><![CDATA[<img width="300" height="200" src="https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-300x200.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" fetchpriority="high" srcset="https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-300x200.jpg 300w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-768x512.jpg 768w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-1030x687.jpg 1030w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-1920x1280.jpg 1920w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-760x507.jpg 760w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-518x345.jpg 518w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-250x166.jpg 250w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-82x55.jpg 82w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-600x400.jpg 600w" sizes="(max-width: 300px) 100vw, 300px" /><p>A few weeks ago, I wrote a post about the 30 Things Your Customers Care About Most. I summarized a study that was published in the August 2018 issue of Rotman Magazine where the authors presented &#8220;The Elements of Value&#8221; model for consumers and for business to business. That post described the Business to Consumer [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.thinkingbusinessblog.com/2018/09/13/40-things-your-b2b-customers-value-most/">40 Things Your B2B Customers Value Most</a> appeared first on <a rel="nofollow" href="https://www.thinkingbusinessblog.com"></a>.</p>
]]></description>
			<content:encoded><![CDATA[<img width="300" height="200" src="https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-300x200.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" srcset="https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-300x200.jpg 300w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-768x512.jpg 768w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-1030x687.jpg 1030w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-1920x1280.jpg 1920w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-760x507.jpg 760w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-518x345.jpg 518w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-250x166.jpg 250w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-82x55.jpg 82w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/09/bus-atlas-p1-78-240-600x400.jpg 600w" sizes="(max-width: 300px) 100vw, 300px" /><p>A few weeks ago, I wrote a post about the 30 Things Your Customers Care About Most. I summarized a study that was published in the August 2018 issue of Rotman Magazine where the authors presented &#8220;The Elements of Value&#8221; model for consumers and for business to business. That post described the Business to Consumer [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.thinkingbusinessblog.com/2018/09/13/40-things-your-b2b-customers-value-most/">40 Things Your B2B Customers Value Most</a> appeared first on <a rel="nofollow" href="https://www.thinkingbusinessblog.com"></a>.</p>
]]></content:encoded>
	

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		<item>
		<title>Linchpin</title>
		<link>https://www.thinkingbusinessblog.com/2018/09/10/linchpin/</link>
		<comments>https://www.thinkingbusinessblog.com/2018/09/10/linchpin/#respond</comments>
		<pubDate>Mon, 10 Sep 2018 14:45:28 +0000</pubDate>
		<dc:creator>David Taylor</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[genius]]></category>
		<category><![CDATA[indispensable]]></category>
		<category><![CDATA[knowledge]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[linchpin]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[talent]]></category>
		<category><![CDATA[value]]></category>
		<guid isPermaLink="false">http://www.thinkingbusinessblog.com/?p=1700</guid>

				<description><![CDATA[<p>The book review for this week is Linchpin by Seth Godin. Godin is simply an outstanding author and this book proves it once again! Linchpin describes how each of us needs to approach how we deliver our unique genius to the marketplace. Linchpins are the mapmakers of society. They are the people who drive our [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.thinkingbusinessblog.com/2018/09/10/linchpin/">Linchpin</a> appeared first on <a rel="nofollow" href="https://www.thinkingbusinessblog.com"></a>.</p>
]]></description>
			<content:encoded><![CDATA[<p>The book review for this week is Linchpin by Seth Godin. Godin is simply an outstanding author and this book proves it once again! Linchpin describes how each of us needs to approach how we deliver our unique genius to the marketplace. Linchpins are the mapmakers of society. They are the people who drive our [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.thinkingbusinessblog.com/2018/09/10/linchpin/">Linchpin</a> appeared first on <a rel="nofollow" href="https://www.thinkingbusinessblog.com"></a>.</p>
]]></content:encoded>
	

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					</item>
		<item>
		<title>How to Avoid a Marketing Apocalypse in Your Business</title>
		<link>https://www.thinkingbusinessblog.com/2018/03/29/how-to-avoid-a-marketing-apocalypse-in-your-business/</link>
		<comments>https://www.thinkingbusinessblog.com/2018/03/29/how-to-avoid-a-marketing-apocalypse-in-your-business/#respond</comments>
		<pubDate>Thu, 29 Mar 2018 14:45:38 +0000</pubDate>
		<dc:creator>David Taylor</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clear]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[vision]]></category>
		<category><![CDATA[Wes Gay]]></category>
		<guid isPermaLink="false">http://www.thinkingbusinessblog.com/?p=1583</guid>

				<description><![CDATA[<img width="300" height="169" src="https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-300x169.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" srcset="https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-300x169.jpg 300w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-768x432.jpg 768w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-1030x579.jpg 1030w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse.jpg 1920w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-760x428.jpg 760w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-518x291.jpg 518w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-82x46.jpg 82w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-600x338.jpg 600w" sizes="(max-width: 300px) 100vw, 300px" /><p>We have all heard of the &#8220;horsemen of the apocalypse&#8221; and the overwhelming devastation that they bring! I recently attended a keynote by Wes Gay, marketing guru and regular contributor to Forbes, in which he painted a fairly scary picture of how our marketing communication looks to the general public. He was suggesting that poor [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.thinkingbusinessblog.com/2018/03/29/how-to-avoid-a-marketing-apocalypse-in-your-business/">How to Avoid a Marketing Apocalypse in Your Business</a> appeared first on <a rel="nofollow" href="https://www.thinkingbusinessblog.com"></a>.</p>
]]></description>
			<content:encoded><![CDATA[<img width="300" height="169" src="https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-300x169.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-300x169.jpg 300w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-768x432.jpg 768w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-1030x579.jpg 1030w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse.jpg 1920w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-760x428.jpg 760w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-518x291.jpg 518w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-82x46.jpg 82w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/03/apocalypse-600x338.jpg 600w" sizes="auto, (max-width: 300px) 100vw, 300px" /><p>We have all heard of the &#8220;horsemen of the apocalypse&#8221; and the overwhelming devastation that they bring! I recently attended a keynote by Wes Gay, marketing guru and regular contributor to Forbes, in which he painted a fairly scary picture of how our marketing communication looks to the general public. He was suggesting that poor [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.thinkingbusinessblog.com/2018/03/29/how-to-avoid-a-marketing-apocalypse-in-your-business/">How to Avoid a Marketing Apocalypse in Your Business</a> appeared first on <a rel="nofollow" href="https://www.thinkingbusinessblog.com"></a>.</p>
]]></content:encoded>
	

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					</item>
		<item>
		<title>How To Be Amazing And Make The Sale</title>
		<link>https://www.thinkingbusinessblog.com/2018/01/25/how-to-be-amazing-and-make-the-sale/</link>
		<comments>https://www.thinkingbusinessblog.com/2018/01/25/how-to-be-amazing-and-make-the-sale/#respond</comments>
		<pubDate>Thu, 25 Jan 2018 15:45:15 +0000</pubDate>
		<dc:creator>David Taylor</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[salesmen]]></category>
		<category><![CDATA[staff]]></category>
		<guid isPermaLink="false">http://www.thinkingbusinessblog.com/?p=1530</guid>

				<description><![CDATA[<img width="300" height="178" src="https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-300x178.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-300x178.jpg 300w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-768x457.jpg 768w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-1030x613.jpg 1030w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2.jpg 1920w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-760x452.jpg 760w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-518x308.jpg 518w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-82x49.jpg 82w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-600x357.jpg 600w" sizes="auto, (max-width: 300px) 100vw, 300px" /><p>Customer first service mantras have been around so long that we are sick of hearing about them . . . until we personally go through a new dismal customer service experience and are reminded how important the customer experience really is! The truth is that business leaders must not only build a customer centric culture [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.thinkingbusinessblog.com/2018/01/25/how-to-be-amazing-and-make-the-sale/">How To Be Amazing And Make The Sale</a> appeared first on <a rel="nofollow" href="https://www.thinkingbusinessblog.com"></a>.</p>
]]></description>
			<content:encoded><![CDATA[<img width="300" height="178" src="https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-300x178.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-300x178.jpg 300w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-768x457.jpg 768w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-1030x613.jpg 1030w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2.jpg 1920w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-760x452.jpg 760w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-518x308.jpg 518w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-82x49.jpg 82w, https://www.thinkingbusinessblog.com/wp-content/uploads/2018/01/Amazing-2-600x357.jpg 600w" sizes="auto, (max-width: 300px) 100vw, 300px" /><p>Customer first service mantras have been around so long that we are sick of hearing about them . . . until we personally go through a new dismal customer service experience and are reminded how important the customer experience really is! The truth is that business leaders must not only build a customer centric culture [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.thinkingbusinessblog.com/2018/01/25/how-to-be-amazing-and-make-the-sale/">How To Be Amazing And Make The Sale</a> appeared first on <a rel="nofollow" href="https://www.thinkingbusinessblog.com"></a>.</p>
]]></content:encoded>
	

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