Upon hearing about an issue of some sort, most people, myself included, jump into problem solving mode almost immediately. We hear one rendition of the issue from one source and we immediately synthesize an elegant solution and mobilize an impressive set of resources conquer it. However, more often than not, we are attempting to solve […]

The post What is the Problem Your Solution is Solving? appeared first on .

Are you actively looking to partner with your customers and add value to them by helping them identify and solve their biggest pain points or are you just trying to sell them another product? When we become so focused on meeting sales quotas and goals we lose sight of the real reason our businesses exist […]

The post Are Your Customers In Pain? appeared first on .