commodity Archives - https://www.thinkingbusinessblog.com/tag/commodity/ Fri, 08 Aug 2025 18:38:27 +0000 en-US hourly 1 Why “Excellence” is the Next Five Minutes https://www.thinkingbusinessblog.com/2018/05/31/why-excellence-is-the-next-five-minutes/ https://www.thinkingbusinessblog.com/2018/05/31/why-excellence-is-the-next-five-minutes/#respond Thu, 31 May 2018 14:45:38 +0000 David Taylor http://www.thinkingbusinessblog.com/?p=1637

Is “excellence” a word that would describe everything you or your business does or produces? If not, you are in danger of becoming a commodity, being stuck in the race to the bottom, and going extinct! In fact, Tom Peters, in his new book The Excellence Dividend, believes that a mindset of excellence is the […]

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Is “excellence” a word that would describe everything you or your business does or produces? If not, you are in danger of becoming a commodity, being stuck in the race to the bottom, and going extinct! In fact, Tom Peters, in his new book The Excellence Dividend, believes that a mindset of excellence is the […]

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]]> https://www.thinkingbusinessblog.com/2018/05/31/why-excellence-is-the-next-five-minutes/feed/ 0 The Secret to Being Excellent https://www.thinkingbusinessblog.com/2017/07/19/the-secret-to-being-excellent/ https://www.thinkingbusinessblog.com/2017/07/19/the-secret-to-being-excellent/#comments Thu, 20 Jul 2017 03:05:49 +0000 David Taylor http://www.thinkingbusinessblog.com/?p=1388

Excellence in your business is critical to business success and longevity. Without excellence your business becomes just another business in a sea of businesses. Without excellence your business will fade into mediocrity and commoditization . . . which is the race to extinction! Conversely, excellence will differentiate you and your business. Excellence will open up […]

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Excellence in your business is critical to business success and longevity. Without excellence your business becomes just another business in a sea of businesses. Without excellence your business will fade into mediocrity and commoditization . . . which is the race to extinction! Conversely, excellence will differentiate you and your business. Excellence will open up […]

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]]> https://www.thinkingbusinessblog.com/2017/07/19/the-secret-to-being-excellent/feed/ 2 10 Ways to Provide Sensational Customer Experiences https://www.thinkingbusinessblog.com/2017/04/27/10-ways-to-provide-sensational-customer-experiences/ https://www.thinkingbusinessblog.com/2017/04/27/10-ways-to-provide-sensational-customer-experiences/#respond Thu, 27 Apr 2017 12:11:05 +0000 David Taylor http://www.thinkingbusinessblog.com/?p=1335

As technology advances and more and more products and services become commoditized, the only thing that separates one business from another is the customer experience. Poor customer experience can easily destroy a business . . . If you don’t believe this, just ask United or American Airlines. One ugly incident can destroy the customer loyalty […]

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As technology advances and more and more products and services become commoditized, the only thing that separates one business from another is the customer experience. Poor customer experience can easily destroy a business . . . If you don’t believe this, just ask United or American Airlines. One ugly incident can destroy the customer loyalty […]

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]]> https://www.thinkingbusinessblog.com/2017/04/27/10-ways-to-provide-sensational-customer-experiences/feed/ 0 Differentiate or Die! https://www.thinkingbusinessblog.com/2017/02/22/differentiate-or-die/ https://www.thinkingbusinessblog.com/2017/02/22/differentiate-or-die/#respond Thu, 23 Feb 2017 04:24:45 +0000 David Taylor http://www.thinkingbusinessblog.com/?p=1295

If you do not differentiate your business from your competitors, you are just another commodity! Being a commodity means that your products are no better than anyone else’s. This drives down your prices, erases profits, and eventually kills your business. I wrote about what causes commoditization and how to avoid it in a post called […]

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If you do not differentiate your business from your competitors, you are just another commodity! Being a commodity means that your products are no better than anyone else’s. This drives down your prices, erases profits, and eventually kills your business. I wrote about what causes commoditization and how to avoid it in a post called […]

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]]> https://www.thinkingbusinessblog.com/2017/02/22/differentiate-or-die/feed/ 0 Why Does Your Business Exist And Why Should We Care? https://www.thinkingbusinessblog.com/2016/03/10/why-does-your-business-exist-and-why-should-we-care/ https://www.thinkingbusinessblog.com/2016/03/10/why-does-your-business-exist-and-why-should-we-care/#respond Thu, 10 Mar 2016 12:09:13 +0000 David Taylor http://www.thinkingbusinessblog.com/?p=890

“That which costs little is less valued.” Miguel de Cervantes   In today’s world of hyper-connectedness and hyper-competition, it is really easy to yield to pressure and lower the prices for your products or services so that you can win the “super strategic” project or order. The problem with going down this road is that […]

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“That which costs little is less valued.” Miguel de Cervantes   In today’s world of hyper-connectedness and hyper-competition, it is really easy to yield to pressure and lower the prices for your products or services so that you can win the “super strategic” project or order. The problem with going down this road is that […]

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