How To Create A Powerful Newsletter And Why You Should Care

If your business does not issue a monthly newsletter, you are missing out on one of the easiest and most powerful ways to communicate to your employees!

A properly written newsletter can deliver timely and valuable information to employees in a consistent way that is hard to match with other types of media.

I have seen many examples of company newsletters over the years, from large oil companies to small engineering firms . . . from simple one pagers to monstrous 20+ pagers!

My favorite newsletter was one I received at a small employee owned organization. Although this one was not monthly, it did provide a great update on the company health, the money we were making, and where the business leaders thought we were headed.

What does a great newsletter look like and what are the benefits?

If Your Employees Suck, Chances Are, You Do Too!

In leadership, you don’t attract who you want, you attract who you are. If your employees suck, it is almost certain that you do too!

According to Sam Adeyemi at the Global Leadership Summit, if your staff are not who you want them to be then perhaps you need to make a change in yourself! You need to be the change you want to see!

Adeyemi went on to say that as leaders it is our job to help our employees understand that;