How to Make Your Business Stand Out

I recently attended a keynote from Claire Diaz-Ortiz. Diaz-Ortiz is an author, speaker, founder of the non-profit “Hope Runs”, ex-executive at Twitter, voted one of Fast Company’s “100 Most Creative People in Business” and is known as “The Woman Who Got the Pope on Twitter!”

Besides being articulate, intelligent, and successful in the business world, she has a very compelling personal story that she is able to effectively weave in with the business side of her life.

So, when she defines a system to make you and your business stand out, we should listen!

Her keynote outlined the framework for this system that she uses to help her and her organizations standout in the marketplace.

She calls the system “SHARE.”

S.H.A.R.E.

Diaz-Ortiz’s framework for how stand out is built around the acronym SHARE. I have briefly summarized the components below.

“Surely You’re Joking, Mr. Feynman!”

Adventures of a Curious Character

My book review this week is Surely You’re Joking Mr. Feynman by Richard P. Feynman.

Besides winning the Nobel Prize in physics in 1965, Feynman was an eccentric, larger than life character with a list of achievements and accolades that are hard to fathom. He actively worked on the development of the atomic bomb, traded ideas with Einstein, Bohr, and Nick the Greek, cracked safes guarding highly sensitive atomic secrets, played bongo drums for a ballet, along with a host of other eclectic activities and accomplishments. This is a highly entertaining book full of funny stories, technical theory, and valuable life principles.

My takeaways from this book are the principles that Feynman discovered and exemplified throughout his life. I have listed a few of them below: