Why You Need To Download This Powerful Strategy Tool

12 Steps to Business Transformation – Step 7

Over the last six weeks, I introduced my Ebook 12 Steps to Business Transformation and I defined the first 6 of the 12 transformational steps. This week we are going to talk about the Strategy Summary.

Completing the Strategy Summary for your business is step 7 in my new Ebook “12 Steps to Business Transformation.”

The Strategy Summary is a tool that records your entire organization’s vision, strategy, goals and key business metrics in one easy to use and easy to communicate form. Basically, you are recording the first six steps of the 12 step business transformation into one powerful tool.

How Strong Values Engage Employees and Increase Profits

12 Steps to Business Transformation – Step 3

Over the last few posts, I introduced my Ebook 12 Steps to Business Transformation and I defined Vision and Mission, the first 2 steps of the 12 transformational steps. This week we are going to talk about Values.

Defining the Values for your business is step 3 in my new Ebook “12 Steps to Business Transformation.”

Values describe the behaviors that will get you from where you are now to achieving your Mission and ultimately attaining the Vision.

Where Vision defines WHY your organization exists and Mission defines WHAT the organization does, Values are the driving behaviors that govern HOW the organization drives toward successful outcomes.

Values are the foundation of any organization.

Engage Your Employees With a Powerful Mission

12 Steps to Business Transformation – Step 2

Last week I introduced my Ebook 12 Steps to Business Transformation and I defined Vision, the first of the 12 transformational steps. This week we are going to talk about Mission.

Defining the Mission for your business is step 2 in my new free Ebook “12 Steps to Business Transformation.”

Where Vision is defined as a powerful picture of the future which creates an ideal and unique image of what your organization will become or achieve (the compelling reason WHY your business exists), the Mission defines exactly where you are going and what you are doing right now to attain the Vision.

Relentless Cost Cutting Will Kill Your Business

Eliminating waste and unnecessary cost inside your business is critical to its long term growth, profitability and success. However, primarily focusing on reducing cost will eventually kill your company.

As Gordon Bethune said, “You can make a pizza so cheap, nobody will eat it. You can make an airline so cheap, nobody will fly it.” The king of corporate turnarounds, Greg Brenneman, supported this with his statement “a maniacal focus on trimming cost can lose you more revenue than you gain.”

This was certainly my experience back in 1998 when I was brought in by a client to redo engineering work that another contractor had outsourced overseas. The contractor was looking to reduce their engineering costs by sending the bulk of their engineering to a lower cost country. Unfortunately, they did not control this work close enough. When the engineering was submitted to the customer, not only did it not meet expectations, it caused the client to loose so much confidence in the contractor that the contract for the work was pulled and awarded to another engineering company.

Business Strategy That Actually Works

The book review for this week is Strategy That Works by Paul Leinward and Cesare R. Mainardi

This is a detail oriented, fact rich, research based book that establishes a model for successfully translating business strategy to execution. They have done detailed studies on many companies like Starbucks, CEMEX and Danaher and put them into their “Identity Profile” system. This system defines the company’s value proposition, capabilities system and portfolio of products and services.