The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google

This week’s book summary is The Four by Scott Galloway.

Although I may not completely agree with Galloway’s perspective in this book, he provides a combination of solid research and cynical humor to paint a picture of how a few companies are reinventing the world as we know it. His detailed study of Amazon, Apple, Facebook, and Google show how these massive companies were formed, the market spaces they created, and the incredible societal and business impacts they have made and are making.

My takeaway from this book is Galloway’s “T Algorithm” which is his definition of the factors needed for a business to rise up and compete against The Four. The eight factors are:

How to Make Your Business Stand Out

I recently attended a keynote from Claire Diaz-Ortiz. Diaz-Ortiz is an author, speaker, founder of the non-profit “Hope Runs”, ex-executive at Twitter, voted one of Fast Company’s “100 Most Creative People in Business” and is known as “The Woman Who Got the Pope on Twitter!”

Besides being articulate, intelligent, and successful in the business world, she has a very compelling personal story that she is able to effectively weave in with the business side of her life.

So, when she defines a system to make you and your business stand out, we should listen!

Her keynote outlined the framework for this system that she uses to help her and her organizations standout in the marketplace.

She calls the system “SHARE.”

S.H.A.R.E.

Diaz-Ortiz’s framework for how stand out is built around the acronym SHARE. I have briefly summarized the components below.

What Are Your Most Pressing Problems and How Can I Help?

This is not my typical weekly blog post! I am looking for some very specific feedback from you.

Are there areas where you or your business need a little extra help to push through to the next level of success?

Drive for Success

Most business leaders have an incredible drive to be successful and to make their business ventures successful. They are motivated to continually improve and grow as individuals and to transfer that growth and improvement to their business and their staff.

Not only do they want to provide for themselves and their family, they want to build a thriving and growing business that offers a solid career for their staff and makes an impact in their communities and in the world.

Problems

However, there are times where leaders hit a wall or get stumped by problems that limit their business success. I have been a business executive for many years and I have experienced the highs and the lows of business. I know what it is like to be hit with issues that limit business success so I can help!

I would like to know what problems you are facing so that I can enable you by providing relevant and helpful content and tools. Are you having issues with:

Are You Being Killed By Your Business Plan?

If your business plan was written more than one year ago, chances are it is out of date and not in tune with the current marketplace.

The classic business plans in the past relied on 5 year and 10 year horizons that gave the organization a vision and a direction to dominate in their market. But today, the marketplace is changing so quickly that any long-term business plan is a waste of time and, if you follow it, will probably result in your business failing.

Motorola and the Iridium Business Plan

In the late 1980’s Motorola launched an initiative they called Iridium. This was an ambitious 12 year program to launch 66 satellites that would provide global satellite phone coverage. They came up with this business plan because they saw that cell phone technology was expensive for the users and for the companies providing infrastructure.

9 Warning Signs That Your Business Is In Danger

12 Steps to Business Transformation – Step 10, 11 and 12

Over the last nine weeks, I introduced my Ebook 12 Steps to Business Transformation and I defined the first 9 of the 12 transformational steps. This week we are going to talk about steps 10, 11 and 12.

Steps 10 to 12 in my new Ebook “12 Steps to Business Transformation” deal with the outputs of your business which I call Outcomes. These are the resulting services or products that are created by your business.

  • Step 10 is the actual Outcome. What has your business produced? Is it acceptable, not acceptable, substandard, above standard, on cost, over cost, on schedule, behind schedule, on spec, off spec, etc.
  • Step 11 is the feedback that you are taking from the Outcome and sending back to the business for adjustments to improve the quality of the Outcome
  • Step 12 is simply the ongoing, disciplined operation of your business . . . Basically, repeating Steps 9 to 11