How To Create A Powerful Newsletter And Why You Should Care

If your business does not issue a monthly newsletter, you are missing out on one of the easiest and most powerful ways to communicate to your employees!

A properly written newsletter can deliver timely and valuable information to employees in a consistent way that is hard to match with other types of media.

I have seen many examples of company newsletters over the years, from large oil companies to small engineering firms . . . from simple one pagers to monstrous 20+ pagers!

My favorite newsletter was one I received at a small employee owned organization. Although this one was not monthly, it did provide a great update on the company health, the money we were making, and where the business leaders thought we were headed.

What does a great newsletter look like and what are the benefits?

“Surely You’re Joking, Mr. Feynman!”

Adventures of a Curious Character

My book review this week is Surely You’re Joking Mr. Feynman by Richard P. Feynman.

Besides winning the Nobel Prize in physics in 1965, Feynman was an eccentric, larger than life character with a list of achievements and accolades that are hard to fathom. He actively worked on the development of the atomic bomb, traded ideas with Einstein, Bohr, and Nick the Greek, cracked safes guarding highly sensitive atomic secrets, played bongo drums for a ballet, along with a host of other eclectic activities and accomplishments. This is a highly entertaining book full of funny stories, technical theory, and valuable life principles.

My takeaways from this book are the principles that Feynman discovered and exemplified throughout his life. I have listed a few of them below:

What I Learned in 2017 and Why It Is Critical to Your Success

This past year was a great year of learning for me! Transitioning out of the big corporate world into my own business consulting has given me the opportunity to adjust my “point of reference” and to see the world from yet another very valuable perspective!

In addition to this monster change, I was also able to either consult or serve in a board role in two not-for-profit organizations, a landscape company, a drywall company, a home renovation company, an equipment sales company, and a start-up engineering company. In the middle of all this, I started a Mastermind Group of senior level business leaders.

It was definitely a year full of change, learning, and growth!

And, as I have in done previous years, this post shares my biggest lessons learned over the past year.

What I Learned in 2017

The most important things I learned in 2017 are:

How to Get a Free Education from World Renowned Leaders

There is unlimited expertise available from world renowned leaders on every imaginable topic . . . and it is all available to you for free!

This treasure trove of knowledge is easily available to anyone, anywhere through podcasts. All you need to do is subscribe and set time aside to listen and learn!

I listen to podcasts when I am driving, jogging, flying, or whenever I have a few spare minutes to sit, listen, and learn.

I subscribe to an eclectic collection of podcasts covering topics like business, religion, health and wellness, technology, history, politics, marketing, blogging, copyrighting, and many more! I find the wide ranging topics not only help me to learn but increase my creativity by finding connections between the diverse topics.

This instant access to free expertise is unprecedented and we, as business leaders, are doing ourselves a huge disservice if we are not taking advantage of it!

I am often asked what podcasts I listen to, so I have listed them below. I do not listen to each episode of these podcasts because there is simply not enough time in the day! I pick and chose the episodes that interest me and I delete the rest.

3 Ways to Protect Yourself From Fatigue and Burnout

Protecting the Asset

The most valuable assets in any organization are people. Without people, an organization will cease to exist. The people in an organization need leadership. Without strong leaders, an organization will quickly flounder and go off course. So, it stands to reason that leaders have a very important role to play in an organization and we need to ensure that we are always at the top of our game. We need to protect ourselves as leaders. Greg Mckeown calls this “Protecting the Asset” in his book Essentialism.