How to Focus Your Business and Make More Money

Most of us are totally unaware of how much our lack of focus impacts our lives and our businesses yet the impact is huge!

Among many things, lack of focus:

  • Damages relationships
  • Results in missing sales opportunities
  • Increases our cost of doing business
  • Derails us from our vision
  • Impacts our ability to achieve goals
  • Results in increased work hours and workload

Essentially, lack of focus is, at best, a drag on our business and, at worst, will bring our business to its knees!

I think all of us can recall a time in our lives and/or businesses when our lack of focus cost us something. If not, maybe some of these examples will jog your memories!

Be Amazing or Go Home

Seven Customer Service Habits That Create Confidence with Everyone

This week’s book review is Be Amazing or Go Home by Shep Hyken.


Hyken does a stellar job of describing the epitome of customer focus! This book focuses on what “Amazing” looks like to a customer and the personal and corporate habits that each of us need to cultivate to attain the “Amazing” status.

My takeaway from this book is twofold. First, the seven habits of Amazing listed below:

What is the Secret Ingredient to Effective Meetings?

There is probably nothing so maligned in the modern world as the business meeting. There are countless blogposts, articles, vlogs, and books written about how much time and money are wasted in business gatherings. Similarly, there is the same amount of effort detailing how to conduct effective meetings . . . yet the business world continues to make the same mistakes!

Meetings still lead the business world as one of the largest wastes of corporate time and stakeholder money!

However, effective meetings do serve a crucial function in any organization. Without effective face to face time for leaders, the corporation would wither and die. It is in meetings that innovative ideas are born, visions are cast, fortunes are made, and empires are created.

A great example of an idea that was created out of a series of productive meetings is the modern day GPS.

How to Use Combat Lessons From Iraq To Improve Your Business

Many business leaders overlook leadership lessons from the military because we don’t think they cross the chasm between the harsh realities of war and the world of business.

I would argue that, regardless of the differences in operating environments, the same leadership principles do apply. In fact, the leadership principles tried and tested in the most extreme combat conditions must be applied in the world of business! If business leaders are not leveraging leadership lessons from the military then we are doing ourselves and our organizations a great disservice.

For example, how many times have we seen a power struggle between two mid-level business unit managers while the leader of these managers is too scared or preoccupied to take action to resolve the situation. When the lack of action by the leader allows the squabbling to continue, inevitably the whole business suffers. Morale drops, production and sales fall, customer relations are hurt and eventually the bottom line of the business feels the impact. The inability of a leader to take decisive action to resolve internal strife will damage your business.

This inaction and lack of decisiveness is not tolerated in military leadership. Lack of decisiveness costs lives in combat. Plain and simple.

It seems pretty easy to transfer this lesson from the military arena to the world of business but what about other leadership lessons?

Extreme Ownership

How U.S. Navy SEALs Lead and Win

This week’s book review is Extreme Ownership by Jocko Willink and Leif Babin.

Willink and Babin have earned their leadership stripes in some of the toughest environments known to mankind – as SEAL team leaders under combat conditions in Ramadi, Iraq. These guys definitely have what it takes and know what true leadership is all about. After leaving active service Willink and Babin started their own business consultancy called Echelon Front where they apply their leadership expertise into the business world. Extreme Ownership summarizes their leadership experience and knowledge and how it can be applied to the business world.

My takeaway from this book is the 12 Leadership Principles summarized briefly below: