Companies that have a culture that focuses equally on employees, shareholders, and customers outperform their competitors by 756%!
These results were published in John Kotter’s book, Corporate Culture and Performance, where he reported on the results of his research on over 200 companies for more than 10 years.
Companies that focused equally on employees, shareholders, and customers outperformed those companies that positioned one of these over another. The performing companies didn’t just marginally outperform these unbalanced companies . . . they reported income growth of 756% compared to 1% growth over the same period (page 11 of Corporate Culture and Performance)!
Corporate Culture in Action
I know this seems like an outlandish claim but I have seen this strategy work!